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Marketing Strategies to Navigate Uncertainty

By Jennifer Haferbecker, CPSM

Six actionable marketing and business development strategies that will help your firm race ahead of the competition and thrive amidst uncertainty.

Reflecting on SMPS Foundation Research

Interview with Sarah Kinard by Clare Kelly, MS, CPSM

Demonstrating its role in developing leading A/E/C intelligence, the Foundation released a substantial piece of research this year — the 2024 AEC.BD report. In addition, the Foundation produced a forward-looking narrative on trends from the Foundation Roundtable at Amplify 2024.

The Power of a Visual Asset Library: Building a Foundation for Your Brand’s Reflection and Growth

By Ely Hemnes

A Visual Asset Library is more than just a collection of photos and videos. It’s a strategic repository of curated, high-quality visual assets that reflect your company’s identity, values, and accomplishments.