{"success": true, "data": {"html": "<div class=\"abs-fill\"><div class=\"el readz-property-div section align btm multipage\" data-name=\"Footer\" data-page=\"699367\" id=\"st1698358296655\"><a href=\"https://www.smps.org/\"><picture><img alt=\"Marketer.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.09225352112676057\" id=\"st1698358296655-1\" src=\"/image/11864247.1698263752000/Marketer.svg\"/></picture></a><div class=\"el readz-property-div group\" data-name=\"Group 11\" id=\"st1698358296655-2\"><div class=\"el readz-property-div group\" data-name=\"Group 17\" id=\"st16983582966550\"><div class=\"el readz-property-div group\" data-name=\"Group 9\" id=\"st1698358296655-3\"><div class=\"el readz-property-textbox\" id=\"st1698358296655-4\"><div>newsletter</div></div><div class=\"el readz-property-textbox\" id=\"st1698358296655-5\"><div>Sign up for the Marketer QuickLook Newsletter</div></div></div><div class=\"el readz-property-div group\" data-name=\"Group 9 Copy 1\" id=\"st1698358296655-9\"><div class=\"el readz-property-textbox\" id=\"st1698358296655-10\"><div>SMPS Headquarters</div></div><div class=\"el readz-property-textbox\" id=\"st1698358296655-11\"><div>625 North Washington Street<div>Suite 302\nAlexandria, VA\n22314-1936</div></div></div></div></div><form class=\"el readz-form-el form\" id=\"st1698358296655-0\" name=\"Form 1\"><input style=\"display: none;\" type=\"submit\"/><input class=\"el readz-form-el text\" data-required=\"required\" id=\"st1698358296655-6\" name=\"email-Email\" placeholder=\"Email\" type=\"email\"/><a href=\"#\"><div class=\"el readz-property-textbox valign all-middle\" id=\"st1698358296655-7\"><div><div>Submit</div></div></div></a><div class=\"after-form-msgbox active el readz-property-textbox valign all-middle\" id=\"st1709766872621\"><div><div>Thanks!</div></div></div></form><div class=\"el readz-property-div group\" data-name=\"Group 18\" id=\"st16983582966551\"><div class=\"el readz-property-div group\" data-name=\"Group 9 Copy 2\" id=\"st1698358296655-12\"><div class=\"el readz-property-textbox\" id=\"st1698358296655-13\"><div>email</div></div><a href=\"mailto:info@smps.org\"><div class=\"el readz-property-div group\" data-name=\"Group 10\" id=\"st1698358296655-14\"><figure><picture><img alt=\"mail-send-envelope.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-15\" src=\"/image/11864287.1698330809000/mail-send-envelope.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1698358296655-16\"><div>info@smps.org</div></div></div></a></div><div class=\"el readz-property-div group\" data-name=\"Group 9 Copy 3\" id=\"st1698358296655-17\"><div class=\"el readz-property-textbox\" id=\"st1698358296655-18\"><div>phone</div></div><a href=\"tel:+17035496117\"><div class=\"el readz-property-div group\" data-name=\"Group 10 Copy 1\" id=\"st1698358296655-19\"><figure><picture><img alt=\"phone.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-20\" src=\"/image/11864288.1698330809000/phone.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1698358296655-21\"><div>703.549.6117</div></div></div></a></div><div class=\"el readz-property-div group\" data-name=\"Group 14 Copy 10\" id=\"st1698358296655-28\"><div class=\"el readz-property-div group\" data-name=\"Group 4 Copy 1\" id=\"st1698358296655-26\"><a href=\"https://www.smps.org/marketer-journal/\"><picture><img alt=\"m_1.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-8\" src=\"/image/13168040.1750345087000/m_1.svg\"/></picture></a><a href=\"https://www.facebook.com/SMPSHQ\"><picture><img alt=\"facebook.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-22\" src=\"/image/11864291.1698356760000/facebook.svg\"/></picture></a><a href=\"https://twitter.com/SMPSHQ\"><picture><img alt=\"twitter_x_header.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-23\" src=\"/image/13168041.1752163950000/twitter_x_header.svg\"/></picture></a><a href=\"https://www.linkedin.com/company/society-for-marketing-professional-services\"><picture><img alt=\"linkedin.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-24\" src=\"/image/11864293.1698356999000/linkedin.svg\"/></picture></a><a href=\"https://www.instagram.com/smpshq/?hl=en\"><picture><img alt=\"instagram.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1698358296655-25\" src=\"/image/11864294.1698460937000/instagram.svg\"/></picture></a></div><a href=\"https://www.smps.org/\"><picture><img alt=\"smps_primary_logo_rgb.png\" class=\"el align btm readz-property-image readz-img\" data-ratio=\"0.5656213704994193\" id=\"st1698358296655-27\" src=\"/image/13168042.1750345085000/smps_primary_logo_rgb.png\"/></picture></a></div></div></div></div><picture><img alt=\"previous.svg\" class=\"el fixed align v-middle prev-page icon readz-property-image readz-img multipage\" data-fadeout=\"1\" data-page=\"700120\" data-ratio=\"1\" id=\"st1698782801168\" src=\"/image/11864309.1698783077211/previous.svg\"/></picture><picture><img alt=\"next.svg\" class=\"el fixed align v-middle next-page icon readz-property-image readz-img multipage\" data-page=\"700120\" data-ratio=\"1\" id=\"st1698782801168-1\" src=\"/image/11864310.1698783086593/next.svg\"/></picture><picture><img alt=\"back to top.svg\" class=\"el back-to-top icon fixed align btm readz-property-image readz-img multipage\" data-fadeout=\"1\" data-page=\"700121\" data-ratio=\"1\" data-trap=\"1\" id=\"st1698783257798\" src=\"/image/11864308.1698783414372/back_to_top.svg\"/></picture><div class=\"el readz-property-div section\" data-name=\"Section 1\" id=\"id1698758714160\"><div class=\"el readz-property-div group align tp\" data-name=\"Group 1 Copy 2\" id=\"id1698762843180\"><div class=\"el readz-property-textbox\" id=\"id1698762843178\"><div>SMPS at 50</div></div><div class=\"el readz-property-textbox valign all-middle\" id=\"id1698762843179\"><div>SMPS Brand Through the Years</div></div><div class=\"el p readz-property-textbox\" id=\"id1698778627106\"><div>As a marketing society, we know the value of great branding. Over the past 50 years, SMPS has adapted its branding and evolved with the trends of the times. Take a look at the history of the Society's logo across the decades. Have a favorite? Share with us on social media and use the hashtag #smpshq.</div></div></div><div class=\"el readz-property-div group\" data-name=\"Group 6\" id=\"id16987708800350\"><div class=\"el readz-property-div\" data-name=\"Box 1\" id=\"id1698760007711\"><div class=\"el readz-property-div group\" data-name=\"Group 5\" id=\"id16987626378420\"><div class=\"el readz-property-textbox\" id=\"id1698760079709\"><div>1973</div></div><div class=\"el readz-property-textbox\" id=\"id1698760108915\"><div>Original</div></div><div class=\"el readz-property-textbox\" id=\"id1698760119694\"><div>Used with/without the signature</div></div></div></div><figure><picture><img alt=\"smps 1973.svg\" class=\"el align btm readz-property-image readz-img\" data-ratio=\"1.3609756097560977\" id=\"id1698760042486\" src=\"/image/11864398.1698760042000/smps_1973.svg\"/></picture></figure></div><div class=\"el readz-property-div group\" data-name=\"Group 7\" id=\"id16987709074170\"><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 1\" id=\"id1698760403166\"><div class=\"el readz-property-div group\" data-name=\"Group 4\" id=\"id16987626350470\"><div class=\"el readz-property-textbox\" id=\"id1698760403163\"><div>1981</div></div><div class=\"el readz-property-textbox\" id=\"id1698760403164\"><div>Brand Refresh</div></div><div class=\"el readz-property-textbox\" id=\"id1698760403165\"><div>Signature disappears </div></div></div></div><figure><picture><img alt=\"black logo.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"id1698760616748\" src=\"/image/11864399.1698760616000/black_logo.svg\"/></picture></figure></div><div class=\"el readz-property-div group\" data-name=\"Group 8\" id=\"id16987709188330\"><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 2\" id=\"id1698760500633\"><div class=\"el readz-property-div group\" data-name=\"Group 3\" id=\"id16987626331310\"><div class=\"el readz-property-textbox\" id=\"id1698760500630\"><div>1985</div></div><div class=\"el readz-property-textbox\" id=\"id1698760500631\"><div>First Redesign</div></div><div class=\"el readz-property-textbox\" id=\"id1698760500632\"><div>Typeface changes and red color used most often (but various colors are used in publications)</div></div></div></div><figure><picture><img alt=\"smps 1985.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1.2189349112426036\" id=\"id1698760042072\" src=\"/image/11864397.1698760042000/smps_1985.svg\"/></picture></figure></div><div class=\"el readz-property-div group\" data-name=\"Group 12\" id=\"id16987709231510\"><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 3\" id=\"id1698760644074\"><div class=\"el readz-property-div group\" data-name=\"Group 2\" id=\"id16987626308610\"><div class=\"el readz-property-textbox\" id=\"id1698760644071\"><div>2004</div></div><div class=\"el readz-property-textbox\" id=\"id1698760644072\"><div>Brand Refresh</div></div><div class=\"el readz-property-textbox\" id=\"id1698760644073\"><div>Color is set to blue; the rule is thinner; signature returns</div></div></div></div><figure><picture><img alt=\"blue logo 2.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"0.2556390977443609\" id=\"id1698760732940\" src=\"/image/11864401.1698762481000/blue_logo_2.svg\"/></picture></figure></div><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 4\" id=\"id1698760973310\"><div class=\"el readz-property-div group\" data-name=\"Group 13\" id=\"id16987711177220\"><figure><picture><img alt=\"smps 2018.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.4691011235955056\" id=\"id1698761276356\" src=\"/image/11864400.1698761276000/smps_2018.svg\"/></picture></figure><div class=\"el readz-property-div group\" data-name=\"Group 1\" id=\"id16987626269440\"><div class=\"el readz-property-textbox\" id=\"id1698760973307\"><div>2018</div></div><div class=\"el readz-property-textbox\" id=\"id1698760973308\"><div>Complete Overhaul</div></div><div class=\"el readz-property-textbox\" id=\"id1698760973309\"><div>The M continues to be underscored; also a version with signature</div></div></div></div><figure><picture><img alt=\"new logo 2018.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"1.1986531986531987\" id=\"id1698762355919\" src=\"/image/11864402.1698762355000/new_logo_2018.svg\"/></picture></figure></div></div><div class=\"el readz-property-div group multipage\" data-name=\"Header\" data-page=\"748759\" id=\"st1753466541637\"><div class=\"el readz-property-div\" data-name=\"Header\" id=\"st1753466541637-1\"><a href=\"50th-anniversary-edition\"><picture><img alt=\"Marketer.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"0.09225352112676057\" id=\"st1753466541637-2\" src=\"/image/11864247.1698263752000/Marketer.svg\"/></picture></a><div class=\"el readz-property-div align v-middle\" data-name=\"Box 1 Copy 4\" id=\"st1753466541637-3\"><a href=\"#\"><picture><img alt=\"search.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1.02\" id=\"st1753466541637-4\" src=\"/image/13168043.1752164140000/search.svg\"/></picture></a></div><a href=\"#\"><picture><img alt=\"hamburger.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"0.5\" id=\"st1753466541637-5\" src=\"/image/11864289.1698934873000/hamburger.svg\"/></picture></a><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-6\"><div>VOLUME 42 ISSUE 4</div></div></div><div class=\"el readz-property-div group\" data-name=\"submenus\" id=\"st1753466541637-7\"><div class=\"el readz-property-div group\" data-name=\"Features sub\" id=\"st1753466541637-8\"><figure><picture><img alt=\"triangle.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.5\" id=\"st1753466541637-9\" src=\"/image/11864295.1698884497000/triangle.svg\"/></picture></figure><div class=\"el readz-property-div\" data-name=\"Box 1\" id=\"st1753466541637-10\"><a href=\"the-decade-ahead-from-the-rearview-mirror\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 5\" id=\"st1753466541637-11\"><figure><picture><img alt=\"mirror.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.6349206349206349\" id=\"st1753466541637-12\" src=\"/image/13168044.1698686401000/mirror.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-13\"><div>The Decade Ahead from the Rearview Mirror</div></div></div></a><a href=\"our-love-of-learning\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 1\" id=\"st1753466541637-14\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864314.1698338898000/love_of_learning.webp\"/><img alt=\"love of learning.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.9375\" id=\"st1753466541637-15\" src=\"/image/11864313.1698338898000/love_of_learning.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-16\"><div>Our Love of Learning</div></div></div></a><a href=\"new-leaders-coming-to-terms-with-being-the-boss\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 3\" id=\"st1753466541637-17\"><figure><picture><img alt=\"boss.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.6349206349206349\" id=\"st1753466541637-18\" src=\"/image/13168045.1698432020000/boss.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-19\"><div>New Leaders Coming to Terms with Being the Boss</div></div></div></a><a href=\"working-with-ai-in-aec\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 2\" id=\"st1753466541637-20\"><figure><picture><img alt=\"ai.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.53125\" id=\"st1753466541637-21\" src=\"/image/13168039.1698339285000/ai.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-22\"><div>Working with AI in A/E/C</div></div></div></a><a href=\"how-to-develop-more-meaningful-win-probability-values\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 12\" id=\"st1753466541637-23\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864299.1698700102000/GettyImages-95442265.webp\"/><img alt=\"GettyImages-95442265.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.635\" id=\"st1753466541637-24\" src=\"/image/11864298.1698700102000/GettyImages-95442265.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-25\"><div>How to Develop More Meaningful Win Probability Values</div></div></div></a></div></div><div class=\"el readz-property-div group\" data-name=\"smps 50 sub\" id=\"st1753466541637-26\"><figure><picture><img alt=\"triangle.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.5\" id=\"st1753466541637-27\" src=\"/image/11864295.1698884497000/triangle.svg\"/></picture></figure><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 2\" id=\"st1753466541637-28\"><a href=\"highlights-of-our-50-years\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 8\" id=\"st1753466541637-29\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864276.1698789578000/50_years.webp\"/><img alt=\"50 years.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-30\" src=\"/image/11864315.1698789578000/50_years.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-31\"><div>Highlights of Our 50 Years</div></div></div></a><a href=\"smps-brand-through-the-years\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 9\" id=\"st1753466541637-32\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864274.1698789776000/brand.webp\"/><img alt=\"brand.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-33\" src=\"/image/11864316.1698789776000/brand.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-34\"><div>SMPS Brand Through the Years</div></div></div></a><a href=\"a-look-back-at-the-marketer\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 10\" id=\"st1753466541637-35\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864280.1698789917000/Marketer_thumbnail.webp\"/><img alt=\"Marketer thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-36\" src=\"/image/11864317.1698789917000/Marketer_thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-37\"><div>A Look Back at the Marketer</div></div></div></a><a href=\"1973-a-snapshot\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 10 Copy 1\" id=\"st1753466541637-38\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864278.1698790058000/1973_snapshot.webp\"/><img alt=\"1973 snapshot.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-39\" src=\"/image/11864318.1698790058000/1973_snapshot.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-40\"><div>1973: A Snapshot</div></div></div></a><a href=\"catching-up-with-the-smps-foundation\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 10 Copy 3\" id=\"st1753466541637-41\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864282.1698790345000/foundation-thumbnail.webp\"/><img alt=\"foundation-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-42\" src=\"/image/11864319.1698790345000/foundation-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-43\"><div>SMPS Foundation Update</div></div></div></a><a href=\"society-presidents\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 10 Copy 2\" id=\"st1753466541637-44\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864286.1698889437000/presidents-thumbnail.webp\"/><img alt=\"presidents-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-45\" src=\"/image/11864320.1698889437000/presidents-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-46\"><div>Society Presidents</div></div></div></a><a href=\"driving-diversity-equity-and-inclusion-in-the-built-environment\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 11\" id=\"st1753466541637-47\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864284.1698790435000/DEI-thumbnail.webp\"/><img alt=\"DEI-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-48\" src=\"/image/11864321.1698790435000/DEI-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-49\"><div>DEI Committee Update</div></div></div></a></div></div><div class=\"el readz-property-div group\" data-name=\"every issue sub\" id=\"st1753466541637-50\"><figure><picture><img alt=\"triangle.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.5\" id=\"st1753466541637-51\" src=\"/image/11864295.1698884497000/triangle.svg\"/></picture></figure><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 1\" id=\"st1753466541637-52\"><a href=\"presidents-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 4\" id=\"st1753466541637-53\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864258.1698348582000/president.webp\"/><img alt=\"president.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-54\" src=\"/image/11864322.1698348582000/president.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-55\"><div>President\u2019s Message</div></div></div></a><a href=\"ceos-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 6\" id=\"st1753466541637-56\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864301.1698710257000/michael-geary-ceo.webp\"/><img alt=\"michael-geary-ceo.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-57\" src=\"/image/11864300.1698710257000/michael-geary-ceo.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-58\"><div>CEO\u2019s Message</div></div></div></a><a href=\"publishers-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 7\" id=\"st1753466541637-59\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864262.1698349018000/publisher.webp\"/><img alt=\"publisher.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-60\" src=\"/image/11864323.1698349018000/publisher.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-61\"><div>Publisher\u2019s Message</div></div></div></a></div></div></div></div><div class=\"el readz-property-div fixed align v-middle multipage\" data-name=\"search box\" data-page=\"748759\" id=\"st1753466541637-62\"><div class=\"el readz-property-div align v-middle\" data-name=\"white box\" id=\"st1753466541637-63\"><a href=\"#\"><picture><img alt=\"close menu.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-64\" src=\"/image/11864302.1698934971000/close_menu.svg\"/></picture></a><div class=\"el readz-search\" data-name=\"Search 1\" data-results=\"st1753466541637-66\" data-scope=\"domain\" id=\"st1753466541637-65\"><input placeholder=\"search\" type=\"text\"/></div><div class=\"el search-results readz-property-div\" data-name=\"Search Results 1\" id=\"st1753466541637-66\"><div class=\"readz-c1 search-result\" undeletable=\"true\">result</div></div></div></div><div class=\"el readz-property-div fixed multipage\" data-name=\"menu overlay\" data-page=\"748759\" id=\"st1753466541637-67\"><div class=\"el readz-property-div\" data-name=\"ham menu\" id=\"st1753466541637-68\"><a href=\"#\"><picture><img alt=\"close menu.svg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-69\" src=\"/image/11864302.1698934971000/close_menu.svg\"/></picture></a><div class=\"el readz-property-div group\" data-name=\"Group 2 Copy 3\" id=\"st1753466541637-70\"><div class=\"el readz-property-div\" data-name=\"Box 1 Copy 3\" id=\"st1753466541637-71\"></div><h2 class=\"el readz-property-textbox\" id=\"st1753466541637-72\"><div><div>Contents</div></div></h2></div><div class=\"el readz-property-div group\" data-name=\"Features\" id=\"st1753466541637-73\"><a href=\"#\"><div class=\"el readz-property-div group\" data-name=\"Group 1\" id=\"st1753466541637-74\"><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-75\"><div>FEATURES</div></div><figure><picture><img alt=\"arrow circle.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-76\" src=\"/image/11864303.1698935227000/arrow_circle.svg\"/></picture></figure></div></a><div class=\"el readz-property-div group\" data-name=\"features list\" id=\"st1753466541637-77\"><a href=\"the-decade-ahead-from-the-rearview-mirror\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13\" id=\"st1753466541637-78\"><figure><picture><img alt=\"mirror.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.6349206349206349\" id=\"st1753466541637-79\" src=\"/image/13168044.1698686401000/mirror.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-80\"><div>The Decade Ahead from the Rearview Mirror</div></div></div></a><a href=\"our-love-of-learning\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 1\" id=\"st1753466541637-81\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864314.1698338898000/love_of_learning.webp\"/><img alt=\"love of learning.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.9375\" id=\"st1753466541637-82\" src=\"/image/11864313.1698338898000/love_of_learning.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-83\"><div>Our Love of Learning</div></div></div></a><a href=\"new-leaders-coming-to-terms-with-being-the-boss\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 4\" id=\"st1753466541637-84\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864325.1698349322000/new_leaders.webp\"/><img alt=\"new leaders.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.5304212168486739\" id=\"st1753466541637-85\" src=\"/image/11864324.1698349322000/new_leaders.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-86\"><div>New Leaders Coming to Terms with Being the Boss</div></div></div></a><a href=\"working-with-ai-in-aec\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 3\" id=\"st1753466541637-87\"><figure><picture><img alt=\"ai.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.53125\" id=\"st1753466541637-88\" src=\"/image/13168039.1698339285000/ai.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-89\"><div>Working with AI in A/E/C</div></div></div></a><a href=\"how-to-develop-more-meaningful-win-probability-values\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 2\" id=\"st1753466541637-90\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864299.1698700102000/GettyImages-95442265.webp\"/><img alt=\"GettyImages-95442265.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.635\" id=\"st1753466541637-91\" src=\"/image/11864298.1698700102000/GettyImages-95442265.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-92\"><div>How to Develop More Meaningful Win Probability Values</div></div></div></a></div></div><div class=\"el readz-property-div group\" data-name=\"In Every Issue\" id=\"st1753466541637-93\"><a href=\"#\"><div class=\"el readz-property-div group\" data-name=\"Group 1 Copy 1\" id=\"st1753466541637-94\"><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-95\"><div>IN EVERY ISSUE</div></div><figure><picture><img alt=\"arrow circle.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-96\" src=\"/image/11864303.1698935227000/arrow_circle.svg\"/></picture></figure></div></a><div class=\"el readz-property-div group collapsed\" data-name=\"features list Copy 1\" id=\"st1753466541637-97\"><a href=\"presidents-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 5\" id=\"st1753466541637-98\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864258.1698348582000/president.webp\"/><img alt=\"president.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-99\" src=\"/image/11864322.1698348582000/president.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-100\"><div>President\u2019s Message</div></div></div></a><a href=\"ceos-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 6\" id=\"st1753466541637-101\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864301.1698710257000/michael-geary-ceo.webp\"/><img alt=\"michael-geary-ceo.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-102\" src=\"/image/11864300.1698710257000/michael-geary-ceo.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-103\"><div>CEO\u2019s Message</div></div></div></a><a href=\"publishers-message\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 7\" id=\"st1753466541637-104\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864262.1698349018000/publisher.webp\"/><img alt=\"publisher.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-105\" src=\"/image/11864323.1698349018000/publisher.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-106\"><div>Publisher\u2019s Message</div></div></div></a></div></div><div class=\"el readz-property-div group\" data-name=\"In Every Issue Copy 1\" id=\"st1753466541637-107\"><a href=\"#\"><div class=\"el readz-property-div group\" data-name=\"Group 1 Copy 2\" id=\"st1753466541637-108\"><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-109\"><div>SMPS AT 50</div></div><figure><picture><img alt=\"arrow circle.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-110\" src=\"/image/11864303.1698935227000/arrow_circle.svg\"/></picture></figure></div></a><div class=\"el readz-property-div group collapsed\" data-name=\"features list Copy 2\" id=\"st1753466541637-111\"><a href=\"highlights-of-our-50-years\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 10\" id=\"st1753466541637-112\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864276.1698789578000/50_years.webp\"/><img alt=\"50 years.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-113\" src=\"/image/11864315.1698789578000/50_years.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-114\"><div>Highlights of Our 50 Years</div></div></div></a><a href=\"smps-brand-through-the-years\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 11\" id=\"st1753466541637-115\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864274.1698789776000/brand.webp\"/><img alt=\"brand.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-116\" src=\"/image/11864316.1698789776000/brand.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-117\"><div>SMPS Brand Through the Years</div></div></div></a><a href=\"a-look-back-at-the-marketer\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 12\" id=\"st1753466541637-118\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864280.1698789917000/Marketer_thumbnail.webp\"/><img alt=\"Marketer thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-119\" src=\"/image/11864317.1698789917000/Marketer_thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-120\"><div>A Look Back at the Marketer</div></div></div></a><a href=\"1973-a-snapshot\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 13\" id=\"st1753466541637-121\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864278.1698790058000/1973_snapshot.webp\"/><img alt=\"1973 snapshot.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-122\" src=\"/image/11864318.1698790058000/1973_snapshot.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-123\"><div>1973: A Snapshot</div></div></div></a><a href=\"catching-up-with-the-smps-foundation\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 14\" id=\"st1753466541637-124\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864282.1698790345000/foundation-thumbnail.webp\"/><img alt=\"foundation-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-125\" src=\"/image/11864319.1698790345000/foundation-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-126\"><div>SMPS Foundation Update</div></div></div></a><a href=\"society-presidents\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 14 Copy 1\" id=\"st1753466541637-127\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864286.1698889437000/presidents-thumbnail.webp\"/><img alt=\"presidents-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-128\" src=\"/image/11864320.1698889437000/presidents-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-129\"><div>Society Presidents</div></div></div></a><a href=\"driving-diversity-equity-and-inclusion-in-the-built-environment\"><div class=\"el readz-property-div group\" data-name=\"Group 15 Copy 13 Copy 14 Copy 2\" id=\"st1753466541637-130\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/11864284.1698790435000/DEI-thumbnail.webp\"/><img alt=\"DEI-thumbnail.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-131\" src=\"/image/11864321.1698790435000/DEI-thumbnail.webp\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"st1753466541637-132\"><div>DEI Committee Update</div></div></div></a></div></div><div class=\"el readz-property-div align btm\" data-name=\"Box 2\" id=\"st1753466541637-133\"><div class=\"el readz-grid\" data-name=\"Grid 1\" id=\"st1753466541637-134\"><a href=\"https://www.facebook.com/SMPSHQ\"><div class=\"el readz-property-div group grid-cell\" data-name=\"Group 4\" id=\"st1753466541637-135\"><div class=\"el readz-property-div group align v-middle\" data-name=\"Group 5\" id=\"st1753466541637-136\"><figure><picture><img alt=\"Fb.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-137\" src=\"/image/11864304.1698937288000/Fb.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-138\"><div>FACEBOOK</div></div></div></div></a><a href=\"https://twitter.com/SMPSHQ\"><div class=\"el readz-property-div group grid-cell\" data-name=\"Group 4 Copy 2\" id=\"st1753466541637-139\"><div class=\"el readz-property-div group align v-middle\" data-name=\"Group 5 Copy 1\" id=\"st1753466541637-140\"><figure><picture><img alt=\"tw.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-141\" src=\"/image/11864305.1698937315000/tw.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-142\"><div>TWITTER</div></div></div></div></a><a href=\"https://www.linkedin.com/company/society-for-marketing-professional-services\"><div class=\"el readz-property-div group grid-cell\" data-name=\"Group 4 Copy 3\" id=\"st1753466541637-143\"><div class=\"el readz-property-div group align v-middle\" data-name=\"Group 5 Copy 2\" id=\"st1753466541637-144\"><figure><picture><img alt=\"link.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-145\" src=\"/image/11864306.1698937288000/link.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-146\"><div>LINKEDIN</div></div></div></div></a><a href=\"https://www.instagram.com/smpshq/?hl=en\"><div class=\"el readz-property-div group grid-cell\" data-name=\"Group 4 Copy 4\" id=\"st1753466541637-147\"><div class=\"el readz-property-div group align v-middle\" data-name=\"Group 5 Copy 3\" id=\"st1753466541637-148\"><figure><picture><img alt=\"insta.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"st1753466541637-149\" src=\"/image/11864307.1698938041000/insta.svg\"/></picture></figure><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"st1753466541637-150\"><div>INSTAGRAM</div></div></div></div></a></div></div></div></div><div class=\"el readz-property-div\" data-name=\"Read Next\" id=\"id1698795683760\"><div class=\"el readz-property-textbox\" id=\"id1698795683729\"><div>READ NEXT</div></div><div class=\"el readz-property-div\" data-name=\"Box 2 Copy 1\" id=\"id1698795683759\"><div class=\"el readz-property-div\" data-name=\"Box 3 Copy 12\" id=\"id1698795683758\"><div class=\"el readz-property-div group\" data-name=\"Group 13 Copy 1\" id=\"id1698795683743\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/13168050.1698797454000/50-anniv.webp\"/><img alt=\"50-anniv.jpg\" class=\"el readz-property-image readz-img\" data-ratio=\"0.676923076923077\" id=\"id1698795683730\" src=\"/image/13168056.1698797454000/50-anniv.webp\"/></picture></figure><a href=\"highlights-of-our-50-years\"><div class=\"el readz-property-div group\" data-name=\"Group 8 Copy 2\" id=\"id1698795683742\"><div class=\"el readz-property-textbox\" id=\"id1698795683731\"><div>SMPS AT 50</div></div><div class=\"el readz-property-div group\" data-name=\"Group 5 Copy 2\" id=\"id1698795683734\"><div class=\"el readz-property-textbox\" id=\"id1698795683732\"><div>Highlights of Our 50 Years</div></div><div class=\"el readz-property-textbox\" id=\"id1698795683733\"><div>SMPS History<div class=\"readz-c1\"><br/></div></div></div></div><div class=\"el readz-property-div group\" data-name=\"Group 12 Copy 1\" id=\"id1698795683741\"><div class=\"el readz-property-div group\" data-name=\"Group 7 Copy 2\" id=\"id1698795683740\"><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"id1698795683738\"><div>READ ARTICLE</div></div><figure><picture><img alt=\"yellow arrow.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"0.5\" id=\"id1698795683739\" src=\"/image/11864254.1698319229000/yellow_arrow.svg\"/></picture></figure></div></div></div></a></div><div class=\"el readz-property-div group\" data-name=\"Group 13 Copy 2\" id=\"id1698795683757\"><figure><picture><source media=\"(max-width: 900px)\" srcset=\"/image/13168055.1698445424000/Foundation_Amplify-2022-Atlanta-Foundation-Event-A.webp\"/><img alt=\"Foundation_Amplify-2022-Atlanta-Foundation-Event-A\" class=\"el readz-property-image readz-img\" data-ratio=\"0.5235\" id=\"id1698795683744\" src=\"/image/13168054.1698445424000/Foundation_Amplify-2022-Atlanta-Foundation-Event-A.webp\"/></picture></figure><div class=\"el readz-property-div group\" data-name=\"Group 8 Copy 3\" id=\"id1698795683756\"><div class=\"el readz-property-textbox\" id=\"id1698795683745\"><div>SMPS AT 50</div></div><div class=\"el readz-property-div group\" data-name=\"Group 5 Copy 3\" id=\"id1698795683748\"><div class=\"el readz-property-textbox\" id=\"id1698795683746\"><div>Catching Up With The SMPS Foundation</div></div><div class=\"el readz-property-textbox\" id=\"id1698795683747\"><div>The Foundation\u2019s efforts and outputs go a long way towards keeping you \u2013 our members \u2013 at the forefront of marketing.</div></div></div><div class=\"el readz-property-div group\" data-name=\"Group 12 Copy 2\" id=\"id1698795683755\"><div class=\"el readz-property-div group\" data-name=\"Group 6 Copy 3\" id=\"id1698795683751\"><figure><picture><img alt=\"andrea.png\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"1\" id=\"id1698795683749\" src=\"/image/11864396.1698450548000/andrea.png\"/></picture></figure><div class=\"el align v-middle readz-property-textbox\" id=\"id1698795683750\"><div>By <span class=\"readz-c1\">Andrea Goodwin</span></div></div></div><div class=\"el readz-property-div group\" data-name=\"Group 7 Copy 3\" id=\"id1698795683754\"><div class=\"el align v-middle readz-property-textbox valign all-middle\" id=\"id1698795683752\"><div>READ ARTICLE</div></div><figure><picture><img alt=\"yellow arrow.svg\" class=\"el align v-middle readz-property-image readz-img\" data-ratio=\"0.5\" id=\"id1698795683753\" 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