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AMPLIFY A|E|C 2025
Higher Learning: Celebrate the Power of Insight at Amplify A|E|C
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By SMPS HQ
COLUMN
In the A/E/C world, insight isn’t just a buzzword—it’s the spark that ignites innovation, fuels client relationships, and drives lasting firm success. This year at Amplify A|E|C, we’re giving insight a uniquely celebratory twist with our Thursday evening event, Higher Learning. Rather than a typical networking happy hour, Higher Learning honors the educational journeys—college experiences, professional certifications, and continuing-education milestones—that shape how we think, lead, and create value.
Why Higher Learning Matters
Think back to your own “aha” moments: the first time you cracked a complex case study, earned a CPSM credential, or learned a breakthrough marketing tactic in a workshop. Those milestones didn’t just pad your resume—they fundamentally shifted how you approached challenges and built relationships. At its core, insight is an intangible quality—one you develop over time through shared experiences, mentorship, and hands-on learning. Higher Learning taps into that collective wisdom by bringing together A/E/C marketers, business developers, educators, and industry trailblazers to celebrate how education propels us forward.
What to Expect: A Celebration of Lifelong Learning
On Thursday evening, join us for an experience that’s equal parts school spirit, strategic connections, and genuine fun. Here’s how we’re honoring the power of learning:
- Wear Your Education on Your Sleeve
- Rock your favorite college sweatshirt, show off your school colors, or don a CPSM pin with pride. Perhaps you earned your stripes in a fraternity or sorority—bring those letters, too! Your attire becomes a conversation starter, instantly revealing the educational experiences that shaped your career path.
- Wear Your Education on Your Sleeve
- Activities to spark laughter and friendly competition
- While you mingle, enjoy light hors d’oeuvres and refreshments that let you refuel without missing a beat of conversation.
- Intentional Networking Moments
- Higher Learning goes beyond casual introductions. Whether you’re a recent graduate digging into your first BD role or a seasoned marketer who’s earned multiple certifications, you’ll have the opportunity to connect in a meaningful and energizing way.
How Higher Learning Fuels Insight at Amplify A|E|C
At Amplify A|E|C, every session is designed to sharpen your strategic thinking—but Higher Learning infuses the conference with the energy that only shared educational experiences can deliver. By celebrating how we learn, we:
- Reinforce the Value of Continuous Education Whether you’re exploring AI-driven BD tactics or revisiting fundamentals of value-based proposals, you’ll be reminded that each new skill and credential adds dimension to your insight toolkit.
- Connect Education to Real-World Applications Meeting a peer who just completed a master’s program? That conversation might spark a fresh approach to your next project. Seeing a fellow marketer wearing that CPSM pin? It’s a cue to dive deeper into certification best practices that can elevate your firm’s positioning.
- Cultivate Cross-Generational Mentorship As veteran industry leaders stand alongside Gen Zers, Higher Learning demonstrates how insight flows both ways. Seasoned professionals offer hard-earned wisdom, while emerging talent brings fresh perspectives and collaborative tools.
Save the Date & Bring Your Spirit
August 7, 2025 | Time : 7:00-11:00 PM | Aminah Robinson Ballroom
Don’t miss this chance to celebrate at Amplify A|E|C by honoring the very foundation of what makes us effective marketers and business developers—our commitment to learning. Whether you’re in it for the school pride, the connection-building, or the games and refreshments, Higher Learning promises something for everyone.
How to Prepare:
Select your favorite college gear, CPSM pin, or any emblem that represents an educational milestone.
Who Should Attend:
Any marketer, BD professional, or firm leader who values the power of education—whether you’re a recent grad, a career changer, or a tenured expert looking to share your legacy.
Join Us & Amplify Your Insight
Higher Learning is more than an event—it’s a living reminder that insight grows through our collective experiences. When you celebrate the milestones that shaped you, you pave the way for new ideas, stronger client relationships, and a renewed sense of purpose at your firm.
Register today for Amplify A|E|C and secure your spot at Higher Learning. Bring your spirit, your favorite school colors, and your curiosity—because when A/E/C professionals come together to honor the power of learning, we spark the very insights that will define our industry’s future.
We can’t wait to see which alma maters, certifications, and continuing-education journeys you’ll bring to the celebration. Here’s to Higher Learning—where every conversation is an opportunity to unlock deeper insight.
REGISTER