Marketing Distinction

The creative brief was to dispel a common misconception about KPF—that we are primarily designers of supertall towers—and instead celebrate the firm’s varied projects through their well-crafted details. Following a successful touring exhibition and lecture series focused on the theme of craft within KPF projects, we developed and refined content for distribution to a wider audience as a limited edition printed book, distributed to key clients, and available to purchase.

An in-depth look at 14 iconic buildings, Design in Detail reveals how the overall design concept is realized down to the smallest scale with crafted elements such as custom-glazed terra cotta tiles, cast bronze art, and carved blocks of stone. The volume showcases KPF’s commitment to design excellence down to the finest detail and emphasizes the fabrication and computational methods architects use to help solve contemporary design challenges at scale. Offering over 200 pages of project inspiration, including detailed sketches, diagrams, and photographs, Design in Detail pulls back the curtain on the process that defines KPF’s architectural practice. The result is a thoughtful demonstration of what it takes to design high-quality and contextually sensitive buildings.

Buildings protect us, help us, and inspire us, but do you ever wonder what they would say if they could talk? Do they have feelings? Are they happy to see us? Does it hurt when we stomp?

At Little, we are constantly searching for opportunities to elevate growth, curiosity, and our hope for the future. We feel there's no better way to create those opportunities than by inspiring our youth. That's why some of our most talented creatives came together to write and illustrate “If Buildings Could Talk,” an imaginative children's book that contemplates what would happen if the buildings that surround us suddenly piped up to tell us what’s on their minds. The book serves as a great way to inspire STEAM education, with a specific focus on the AEC industry, and even includes a fun, engaging activity at the end. The 5-star rated book has been professionally published and produced and is available for purchase. In addition to proceeds supporting local mentoring programs, 100 hard copies were donated to underserved schools and children's hospitals nationwide to help spark a passion for design in future generations.

The 2022 Galapadooza Remix Event was a huge success in connecting our employees from 13 offices for several events during one epic weekend. Due to the impact of COVID-19, this event was postponed from 2020 to 2022, and it was a 60-year anniversary celebration.

Pre-event communications included anything from the venue/hotel reservation information to outfit inspiration emails with real-life examples. Each attendee received a welcome bag upon arriving at their hotel. We utilized the “Yapp App” for quick and easily accessible information for weekend details. This app also allowed attendees to connect and post pictures during the events. Friday evening was hosted at the House of Blues, and Saturday evening at the Rock N Roll Hall of Fame. Both events included food, beverages, and additional entertainment comprised of magicians, a fortune teller, dueling pianos, photo booths, live music, etc. – we had something for everyone. There were different Snapchat filters created for each day for patrons to use.