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In his 2021 book, "The Reluctant Leader," Craig Galati, FSMPS, CPSM, FAIA imparts a powerful message: “It's never too early to start preparing for leadership, for one day, it may be thrust upon you.”

Craig Galati is a prominent figure within the SMPS community, known for his insightful presentations and contributions to the Society on local, regional, and national levels. Craig has worn many hats since joining SMPS in 1999 including president of the Las Vegas chapter, “Blueprints” committee member, Build Business (now Amplify A|E|C) conference committee, and Society president, where he helped develop the powerful vision statement, “Business Transformed Through Marketing Leadership.”

In 1983, Craig Galati graduated with a Bachelor of Architecture degree from the University of Idaho. Faced with a challenging job market during a recession, Craig and his wife Sally returned to his hometown of Las Vegas, Nevada. He began his career at Holmes & Narver, working at the Nevada Test Site, before moving on to positions at Dobrusky Kittrell Garlock and JMA Architects.

At LGA Architecture, Galati and his team have redefined the traditional firm model. They prioritize the voices of the communities they serve, placing the needs and wishes of others above the design or the "big idea." This approach reflects Galati's genuine interest in people rather than ego-driven pursuits. As Dawn Savage, FSMPS, CPSM aptly notes, "His achievements and contributions to the professional services marketing field are innumerable, but it’s never being about him…He plants seeds of innovation and growth in others and helps inspire their growth."

In his submission, it says. “LGA Architecture is driven by the purpose of enriching life through its work, mirroring Craig’s personal leadership style. Under his guidance, LGA provides services that support designing memorable experiences for its clients while providing deep care for the environment, people, and connection to community. This creates opportunities to integrate a marketing mindset into his practice, infusing professional services such as strategic planning, community outreach, organizational development, and interpretation into the practice.”