50th Anniversary Edition

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50th Anniversary Edition

Contents

In 2023, the Society celebrates a huge milestone—we turned 50! The organization formed in 1973, and we’ve come a long way since then. SMPS began with just a few members and now we’re 7,300+ strong.

With 58 chapters throughout the U.S. and Canada, the Society has grown and expanded to help transform business through marketing leadership.

The Journal of the Society for Marketing Professional Services

VOLUME 42 ISSUE 4 50th Anniversary Issue

Feature

The decade ahead from the rearview mirror

In late 2011, the SMPS Foundation launched one of its most ambitious initiatives, researching and writing a book about the future of business development in the architecture, engineering, and construction (A/E/C) market space.

By Scott Butcher, FSMPS, CPSM

Our love of learning

It’s why the A/E/C industries are viable for marketers and business developers today – and crucial for our future.

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By Clare Kelly, MS, CPSM

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New Leaders: Coming to Terms with Being the Boss

You proved your competency in your previous role and have been granted the opportunity to supervise another team member(s). This is your chance to exercise your leadership muscles...

By Theresa Wynn

Working With AI in A/E/C

I’d like to introduce to you one of the newest tools entering the A/E/C industries, ChatGPT. I’m the facilitator in this conversation, but the message I intended has been communicated clearly and without error–in a matter of seconds, not minutes–thanks to ChatGPT.

In every issue

President’s Message

That Spirit of Collaboration

CEO’s Message

Perseverance and Innovation: SMPS Turns 50

Publisher’s Message

The Future Demands Momentum

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Highlights of Our 50 Years

SMPS Brand Through the Years

The history of the Society's logo across the decades

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A Look Back at the Marketer

A collection of covers and articles from the publication's history

1973: A Snapshot

Several important business trends emerged that had a significant impact on various industries

SMPS Foundation Update

The Foundation’s efforts and outputs go a long way towards keeping you – our members – at the forefront of marketing.

Society Presidents

And Weld Coxe Marketing Achievement Award Winners

DEI Committee Update

Driving Diversity, Equity, and Inclusion in the Built Environment