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SMPS Headquarters
625 North Washington Street
Suite 302 Alexandria, VA 22314-1936
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Highlights of Our 50 Years
Our History
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Group organizes as the “Society for Bird Doggers (S.O.B.s)” and months later changes name to “National Society for Marketing Professional Services.”
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Andy Zinsmeyer registered as first member.
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1973
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SMPSnews debuts.
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1975
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Annual achievement award competition is launched.
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1977
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National office moves to Washington, DC area.
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1979
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Convention held outside of the U.S. in Toronto, ON.
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First chapter is chartered (Michigan).
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1981
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Annual budget exceeds $1 million.
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1988
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First chapter president of the year honored: Ruth Higley, Nashville Chapter.
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1993
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Website www.smps.org is launched.
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1996
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Certified Professional Services Marketer program introduced.
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1999
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SMPS National Conference renamed Build Business.
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2004
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Inaugural The Pinnacle Experience event is organized.
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2017
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Formal DEI programs initiated.
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2020
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2023
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SMPS celebrates its golden anniversary.
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1974
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Lou Zickler selected as the first president. Andy Zinsmeyer appointed first employee (part time).
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First national conference held in Washington, DC.
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1976
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SMPS incorporates as nonprofit corporation.
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First Southeast Regional Conference held in Atlanta, GA.
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National office opens in St. Louis, MO.
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1978
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Marketing Information Report published, “The Marketing Coordinator.”
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First full time employee hired.
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1980
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First issue of Marketer published.
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First salary and expense survey of members conducted.
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1987
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Diane Creel is the recipient of the first Marketing Achievement Award.
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SMPS Foundation is formed.
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SMPS Foundation published its first research report.
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1992
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1994
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Society for Marketing Professional Services Handbook published.
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Testing and certification programs begin.
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1998
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Fellows Recognition Program established.
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2003
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First policy statement on diversity is approved.
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2011
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SMPS University: Leadership Advancement Program begins.
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SMPS launches a new brand starring Revolutionary Orange and Business Black.
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2018
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2022
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The annual conference is renamed Amplify A|E|C.