newsletter
Sign up for the Marketer QuickLook Newsletter
SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
SMPS at 50
SMPS Brand Through the Years
As a marketing society, we know the value of great branding. Over the past 50 years, SMPS has adapted its branding and evolved with the trends of the times. Take a look at the history of the Society's logo across the decades. Have a favorite? Share with us on social media and use the hashtag #smpshq.
1973
Original
Used with/without the signature
1981
Brand Refresh
Signature disappears
1985
First Redesign
Typeface changes and red color used most often (but various colors are used in publications)
2004
Brand Refresh
Color is set to blue; the rule is thinner; signature returns
2018
Complete Overhaul
The M continues to be underscored; also a version with signature
READ NEXT
SMPS AT 50
Catching Up With The SMPS Foundation
The Foundation’s efforts and outputs go a long way towards keeping you – our members – at the forefront of marketing.
By Andrea Goodwin
READ ARTICLE
