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SMPS Headquarters
625 North Washington Street
Suite 302 Alexandria, VA 22314-1936
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SMPS at 50
SMPS Brand Through the Years
As a marketing society, we know the value of great branding. Over the past 50 years, SMPS has adapted its branding and evolved with the trends of the times. Take a look at the history of the Society's logo across the decades. Have a favorite? Share with us on social media and use the hashtag #smpshq.
1973
Original
Used with/without the signature
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1981
Brand Refresh
Signature disappears
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1985
First Redesign
Typeface changes and red color used most often (but various colors are used in publications)
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2004
Brand Refresh
Color is set to blue; the rule is thinner; signature returns
2018
Complete Overhaul
The M continues to be underscored; also a version with signature
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Foundation_Amplify-2022-Atlanta-Foundation-Event-A
SMPS AT 50
Catching Up With The SMPS Foundation
The Foundation’s efforts and outputs go a long way towards keeping you – our members – at the forefront of marketing.
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By Andrea Goodwin
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