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Volume 43 Issue 6 Nov/Dec 2024

ABOUT

SMPS Headquarters

625 North Washington Street

Suite 302 Alexandria, VA 22314-1936

email

info@smps.org

phone

703.549.6117

VOLUME 43 | ISSUE 6 | NOV/DEC 2024

IN EVERY ISSUE

Did you put your oxygen mask on first?

2.

CEO’S MESSAGE

The future isn't waiting; it's ours to build.

3.

FROM THE EDITOR

Welcome to the Nov/Dec 2024 Issue of the Marketer

Calendar of Events

4.

FEATURES

5.

The Race for Growth: Marketing Strategies to Navigate Uncertainty

6.

Reflecting on SMPS Foundation Research

7.

Expand Your Job Description and Career Path

8.

From Engineering to Marketing: Building Bridges Between Logic and Creativity

DOMAIN 5

9.

PROMOTIONAL ACTIVITY

The Power of a Visual Asset Library: Building a Foundation for Your Brand’s Reflection and Growth

COLUMN

10.

BY THE NUMBERS

Stats on Key External and Internal Industry Trends

11.

THE PINACLE EXPERIENCE 2024

Elevating Marketing Leadership to the Next Level

12.

ACKNOWLEDGEMENT: CHAPTER PRESIDENTS

Inspiring Professionals, Driving Excellence: Our Chapter Presidents at the Helm

13.

ACKNOWLEDGEMENT: LEADERSHIP

Honoring Volunteerism: Celebrating the Leaders Who Drive SMPS Forward

14.

SMPS CONNECTIONS

Building a Career in A/E/C Runs in the Family

Calendar of Events

SMPS HQ and our chapters are always planning unique programming for members. Here are a few of the events happening through the New Year.

The latest events and news from SMPS are on our social media! Follow SMPS on LinkedIn, Facebook, Instagram and X.

Does your chapter have an event to add to the calendar? Submit your event to marketer@smps. org.

Calendar items subject to change.

Calendar of Events

January

February

March