Cover

VOLUME 43 | ISSUE 6 | NOV/DEC 2024

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Did you put your oxygen mask on first?

CEO’S MESSAGE

The future isn't waiting; it's ours to build.

FROM THE EDITOR

Welcome to the Nov/Dec 2024 Issue of the Marketer

Calendar of Events

FEATURES

The Race for Growth: Marketing Strategies to Navigate Uncertainty

Reflecting on SMPS Foundation Research

Expand Your Job Description and Career Path

From Engineering to Marketing: Building Bridges Between Logic and Creativity

DOMAIN 5

PROMOTIONAL ACTIVITY

The Power of a Visual Asset Library: Building a Foundation for Your Brand’s Reflection and Growth

COLUMN

Stats on Key External and Internal Industry Trends

THE PINACLE EXPERIENCE 2024

Elevating Marketing Leadership to the Next Level

ACKNOWLEDGEMENT: CHAPTER PRESIDENTS

Inspiring Professionals, Driving Excellence: Our Chapter Presidents at the Helm

ACKNOWLEDGEMENT: LEADERSHIP

Honoring Volunteerism: Celebrating the Leaders Who Drive SMPS Forward

SMPS CONNECTIONS

Building a Career in A/E/C Runs in the Family

The Journal of the Society for Marketing Professional Services

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Table of Contents

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Did you put your oxygen mask on first?

CEO’S MESSAGE

The future isn't waiting; it's ours to build.

FROM THE EDITOR

Welcome to the Nov/Dec 2024 Issue of the Marketer

Calendar of Events

features

The Race for Growth: Marketing Strategies to Navigate Uncertainty

Reflecting on SMPS Foundation Research

Expand Your Job Description and Career Path

From Engineering to Marketing: Building Bridges Between Logic and Creativity

DOMAIN 5

PROMOTIONAL ACTIVITY

The Power of a Visual Asset Library: Building a Foundation for Your Brand’s Reflection and Growth

COLUMNs

Stats on Key External and Internal Industry Trends

The Pinnacle Experience 2024

Elevating Marketing Leadership to the Next Level

ACKNOWLEDGEMENT: CHAPTER PRESIDENTS

Inspiring Professionals, Driving Excellence: Our Chapter Presidents at the Helm

ACKNOWLEDGEMENT: LEADERSHIP

Honoring Volunteerism: Celebrating the Leaders Who Drive SMPS Forward

SMPS CONNECTIONS

Building a Career in A/E/C Runs in the Family