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SMPS Headquarters
625 North Washington Street
Suite 302 Alexandria, VA 22314-1936
email
info@smps.org
phone
703.549.6117
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VOLUME 43 ISSUE 1
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Contents

FEATURES
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Measuring: for Success
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The Pinnacle Experience 2024
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Financial Keywords
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Considering Finance & Operations in Decision-Making
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Bridging the Gap Between Marketing, Operations, & Finance in Corporate Strategy
ARTICLES
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Laying a Foundation for Successful Marketing Budgets
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Creating a competitive advantage for your firm through your work culture!
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Using Client Lifetime Value to Grow Your Firm
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Why Leadership Development Matters Now
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5 Ways to Build Better Business Development Processes with CRM
COLUMNS
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MCA 2024: Call for Entries is Now Open
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SMPS Fellows Spotlight: Cricket Robertson
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SMPS Member Spotlight: Cecilia Arango, CPSM
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DEI: The Human Experience in Business™
IN EVERY ISSUE
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President’s Message
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CEO’s Message
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Letter from the Editor
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