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SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
VOLUME 43 ISSUE 1
Molly Dall’Erta
Director, Member Recognition and Programs, SMPS
smps hq
SMPS Fellows Spotlight:
Cricket Robertson
SMPS Fellows Spotlight:
Cricket Robertson
Category
Recruitment and Retention Communications — Digital
SmithGroup
Detroit, Michigan
Team members
Amy Russeau, Dave Whitman, Lou Barreiro, Brian Donovan, Travis Frangie, Laura Denlinger, Olivia Venuto Seiting, Christa Montgomery, Emma LeHocky and Melanie Dronfield
For our member spotlight, Cricket Robertson, FSMPS, CPSM, sat down for a virtual chat to share what it means to be an SMPS Fellow. Cricket is marketing and communications manager for Gannett Fleming.
What are the benefits of becoming an SMPS Fellow?
There are many benefits to becoming an SMPS Fellow, and each person will rank them differently. For me, becoming a Fellow represents reaching a pinnacle career achievement that continues to elevate a) marketing and business development as a profession and b) our credibility of being valued partners to our operations counterparts. They are trained in their respective fields and becoming a Fellow—which requires a CPSM—demonstrates our training and contributions to the A/E/C industry. In addition to company contributions recognition, Fellows are the first to be asked for various Society input and volunteer opportunities, and most of all, serve as a resource to the Society at all levels.
“It’s a commitment to give back to SMPS and help pave the way for future marketers and business developers. Personally, it’s a reminder of my tenacity and fortitude.”
What does it mean to be an SMPS Fellow?
Being named an SMPS Fellow is a pinnacle career achievement. If you ask each Fellow, we are likely to all respond differently. Professionally, it demonstrates our holistic contributions and successes in the A/E/C industry—at Society, company, and industry levels. It also helps us transform our business operations through marketing leadership. Organizationally (the Society), it’s a commitment to give back to SMPS and help pave the way for future marketers and business developers. Personally, it’s a reminder of my tenacity and fortitude. What it doesn’t mean is that we are done learning and growing—quite the opposite. Being a Fellow is a big responsibility, and I take that seriously.
For our member spotlight, Gabe Lett, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Gabe is senior marketing specialist at Allgeier, Martin and Associates.
What are the benefits of becoming an SMPS Fellow?
There are worthwhile benefits to becoming an SMPS Fellow. You put in the time and energy to be the best marketer for yourself and the company(s) you serve. As a lifelong learner, an initiator, and a leader, the SMPS Fellows program recognizes your achievements. As a Fellow, you are recognized as an authority in all things A/E/C marketing. This brings new opportunities for speaking engagements, writing, and volunteering. The Fellow title is highly respected in the A/E/C field and offers better career prospects. Networking with other Fellows brings a strong motivation to grow professionally and personally. Being an SMSP Fellow helps you advance your career and find more fulfillment in your profession.
What does it mean to be an SMPS Fellow?
Becoming an SMPS Fellow is both an honor and a charge. The honor is the recognition of your marketing career accomplishments and contributions. The charge is to inspire and elevate others in professional services marketing.
“Fellows pioneer, innovate, and inspire. If this is you, formalize your passion by becoming an SMPS Fellow!”
The SMPS Fellows program benefits marketers who show exceptional leadership and contribute greatly to our profession. That recognition motivates continued service to other marketing professionals to elevate their game! SMPS Fellows show how to lead their firms in growth and profit. They mentor and train new generations of marketing professionals. Fellows pioneer, innovate, and inspire. If this is you, formalize your passion by becoming an SMPS Fellow!
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Molly Dall’Erta supports the recognition of SMPS members, chapters, and firms for their achievements and excellence in A/E/C marketing and business development.
Contact Molly
molly@smps.org
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