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VOLUME 43 ISSUE 1
Money Matters
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Contents
Contents
Pivot. Ahh, the illustrious word we got to know and love during the pandemic. We heard the verb used over and over as it made its way into many sentences, presentations, and meetings. At the time, many of us used the word to motivate ourselves and others.
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The Journal of the Society for Marketing Professional Services
VOLUME 43 ISSUE 1
FEATURE
The Pinnacle Experience 2024
Today’s metrics in the A/E/C industries track marketing and business development (BD) strategies as well as tactics during the sales cycle. These critical metrics are most effective as part of a comprehensive analytical marketing approach:
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MANAGEMENT
Creating a competitive advantage for your firm through your work culture
In the wild world of AEC, building a culture that sets you apart and rocks, especially in the age of hybrid work and multi-generational teams, is like navigating a complex construction site. Fear not, because we have an upcoming three-part webinar series to help you and your leaders roll up your sleeves to help you crack the code on cultivating an epic work culture.
By Heather Polivka
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In every issue
President’s Message
The Lessons of Change
CEO’s Message
Goodbye, Farewell, and Amen
Letter from this Issue's Editor
A Seat at the Table
Columns
MCA 2024
Call for Entries is Now Open
The 2024 Marketing Communications Awards is now open.
SMPS Fellows Spotlight:
Cricket Robertson
What are the benefits of becoming an SMPS Fellow?
SMPS Member Spotlight:
Cecilia Arango, CPSM
Cecilia shares the rewards of her career, her favorite part of the job, and what has contributed to her success.
The Human Experience in Business™
DEI in 2024
Earn CPSM CEUs
To earn one CEU towards your Certified Professional Services Marketer (CPSM) recertification, go to the CPSM group library on MySMPS and answer a question from Dawn Wagenaar’s article in the “Marketer CEU Articles and Questions” folder. Questions? Contact SMPS at 703.684.2271