VOLUME 43 ISSUE 1
Contents
FEATURES
Measuring: for Success
The Pinnacle Experience 2024
Financial Keywords
Considering Finance & Operations in Decision-Making
Bridging the Gap Between Marketing, Operations, & Finance in Corporate Strategy
ARTICLES
Laying a Foundation for Successful Marketing Budgets
Creating a competitive advantage for your firm through your work culture!
Using Client Lifetime Value to Grow Your Firm
Why Leadership Development Matters Now
5 Ways to Build Better Business Development Processes with CRM
COLUMNS
MCA 2024: Call for Entries is Now Open
SMPS Fellows Spotlight: Cricket Robertson
SMPS Member Spotlight: Cecilia Arango, CPSM
DEI: The Human Experience in Business™
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President’s Message
CEO’s Message
Letter from the Editor
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