About
1.
President's Message
2.
CEO Message
3.
From the Editor
EMERGING TRENDS
Hot Trends in A/E/C
4.
5.
FEATURE
Cheerleading and Coaching. You Need ’em Both.
6.
DOMAIN 6
Charting AI for AEC Marketers: Optimizing Utilization with Trends, Tools, and Tips
7.
DOMAIN 6
Channel Your Inner Strategist
8.
FEATURE
How to Transform Yourself from Pack Mule to Unicorn
9.
MEMBER PERSPECTIVE
The Importance of Taking Time Off
10.
MEMBER PERSPECTIVE
The Anatomy of an SMPS Volunteer: All-in with Heart, Mind, and Vision
11.
FROM SMPS
Amplify A|E|C Recap
12.
SMPS Connections. Capturing Each Other’s Hearts and Respect.
Editor
Clare Kelly, MS, CPSM (clare@fuseigniteforbiz.com)
Editorial Committee
Ida Cheinman (ida@substance151.com)
Krystle English, FSMPS, CPSM (krystle.english@kpff.com)
Wally Hise, P.E., CPSM (wally.hise@hdrinc.com)
Julie Huval, FSMPS, CPSM (julie@marketingopsadvisor.com)
Jen McGovern, CPSM (jmcgovern@vhb.com)
Jennifer Van Vleet, CPSM (jennifer.vanvleet@stantec.com)
Lynne Viccaro (lviccaro@acrescap.com)
Sarah Wortman, CPSM (sarah.wortman@mg2.com)
Advisors
Ed Hannan (edhannan@gmail.com)
Nancy J. Usrey, FSMPS, CPSM (nusrey@hntb.com)
SMPS PresidentDana Lancour, FSMPS, CPSM (dglancour@bartonmalow.com)
Chief Executive Officer
Marci D. Thompson, DES (marci@smps.org)
Deputy Chief Executive OfficerTina Myers, CAE (tina@smps.org)
Publisher
Danielle Gray, Director of Content and Knowledge Resources (danielle@smps.org)
Nandi Rice, MA, Vice President, Marketing (nandi@smps.org)
Linda Smolkin, Senior Manager, Marketing (linda@smps.org)
Devin Stubbs, Manager, Digital Marketing (devin@smps.org)
Design
Readz (readz.com)
Advertising Salesgrowth@smps.org
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The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 8,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources
Marketer (ISSN 0 199-3690) is published bimonthly
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