VISION

READ NOW

ALL ISSUES

IN THIS ISSUE

What Endures - Building A Vision That Lasts

By Marci D. Thompson, DES

Vision is not only foresight; it is the ability to stay oriented to what matters while the context changes.

Answer Engine Optimization: A Critical Aspect of AI Few Are Talking About.

By Karen Current and Jess Farrier

In traditional search, the UI is set up to allow people to browse and discover. In answer engines, it’s set up for action.

Planning Visual Assets for Project Lifecycles: A Forward-Looking Approach

By Scott D. Butcher, FSMPS, CPSM and Barbara Stiles, FSMPS, CPSM

In the AEC industry, visual storytelling has long focused on the finished building, bridge, or landscape — captured fully once the project is polished and complete. But much of the real narrative emerges earlier, in the collaboration, logistics, ingenuity, and culture that evolve throughout the project — the moments that bring the final vision to life.