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JULY-AUG 2025

RISK

IN THIS ISSUE

Risk as a Strategic Lever

By Fawn Radmanich, FSMPS, CPSM
In an environment shaped by disruption, including shifting client expectations, rapid technology adoption, economic uncertainty, and generational turnover, risk is no longer something A/E/C firms can sidestep. Risk must be anticipated, assessed, and applied with intent.
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Not if but When: Preparing Your Communications Team for a Crisis

By Christine Nelson
The timing of a crisis is unpredictable. However, a sensible internal crisis management plan can help your team quickly deliver calm clarity when it happens.
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The Risk of Blending In

By Ben Culbreth
Choosing to step out of the crowded market and take a noticeable stand is uncomfortable. It requires much thought and possibly a few bumps along the path to differentiation.
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