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SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
![smps_primary_logo_rgb.png](/image/12527536.1717774423000/smps_primary_logo_rgb.png)
Contents
Contents
IN EVERY ISSUE
FEATURE
DOMAIN
![GettyImages-694983359.webp](/image/12527523.1718049629000/GettyImages-694983359.webp)
Aligning What You Do With Who You Are
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Be AI-Ready: Eight Steps to Structure Your Firm’s Tactical Plan
![GettyImages-1323511951.webp](/image/12527525.1718049630000/GettyImages-1323511951.webp)
Rebranding: Increase Your Influence an Impact as a Marketing Leader
![banner_green.jpg](/image/12527519.1718049640000/banner_green.jpg.webp)
What Is a Digital Asset Manager and Why Do You Need One?
![GettyImages-1396489606.webp](/image/12527521.1718049632000/GettyImages-1396489606.webp)
What does Safety Look Like for Marketing Professionals in A/E/C
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Leading Through the Lens
The Journal of the Society for Marketing Professional Services
Business Transformed Through Marketing Leadership
SCROLL TO CONTINUE
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President’s Message
Every Leadership Moment Is a Learning Opportunity
In my previous Marketer column, I wrote about attending Amplify A|E|C this July, where we’ll lead from every seat and continue to innovate. Being able to lead from every seat is crucial. But what if we also lead from every season?
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LETTER FROM INTERIM CEO & PUBLISHER
The Power of Leading with Excellence
Reflecting on my career, I am profoundly moved by the transformative power of excellence. Leadership transcends titles; it is a profound responsibility and an incredible opportunity to guide, inspire, and foster meaningful change.
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FEATURE
25 Years of CPSM
SMPS proudly celebrates 25 years of the Certified Professional Services Marketer (CPSM) program offered solely by the SMPS.
We are now at a record-high of 1,151 CPSMs.
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FEATURE
Courageous Conversations
Sometimes, we go against our gut feelings. We don’t always trust our instincts and avoid saying what we feel. Essentially, we go along with decisions we don’t endorse, never allowing our voices to be heard. While being the only one in the room to speak up can be challenging, suppressing authentic concerns and opinions can lead to unresolved situations.
By Craig S. Galati, FAIA, FSMPS, CPSM
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SMPS
Meet the future leadership of SMPS
The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve on the SMPS and SMPS Foundation boards. We had a strong selection of applications which provided the Nominations and Elections Committee with a strong group of qualified individuals to consider.
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Earn CPSM CEUs
To earn one CEU towards your Certified Professional Services Marketer (CPSM) recertification, go to the CPSM group library on MySMPS and answer a question from Dawn Wagenaar’s article in the “Marketer CEU Articles and Questions” folder. Questions? Contact SMPS at 703.684.2271