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SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
Contents
Contents
IN EVERY ISSUE
FEATURE
DOMAIN
Aligning What You Do With Who You Are
Be AI-Ready: Eight Steps to Structure Your Firm’s Tactical Plan
Rebranding: Increase Your Influence an Impact as a Marketing Leader
What Is a Digital Asset Manager and Why Do You Need One?
What does Safety Look Like for Marketing Professionals in A/E/C
Leading Through the Lens
About the Society President
Dana Galvin Lancour
FSMPS, CPSM
Dana Lancour is Vice President of Branding + Communications for Barton Malow Holdings, a construction enterprise based in Southfield, Michigan, with more than 3,000 team members throughout North America. In her role, Dana sets strategic direction for the Barton Malow Family of Companies marketing, communications, and creative teams with a mission to enhance the Barton Malow experience through inspired communications, engaging content, and brand-defining strategies.
President’s Message
Every Leadership Moment Is a Learning Opportunity
Every Leadership Moment Is a Learning Opportunity
About the Society President
Dana Galvin Lancour
FSMPS, CPSM
Dana Lancour is Vice President of Branding + Communications for Barton Malow Holdings, a construction enterprise based in Southfield, Michigan, with more than 3,000 team members throughout North America. In her role, Dana sets strategic direction for the Barton Malow Family of Companies marketing, communications, and creative teams with a mission to enhance the Barton Malow experience through inspired communications, engaging content, and brand-defining strategies.
In my previous Marketer column, I wrote about attending Amplify A|E|C this July, where we’ll lead from every seat and continue to innovate. Being able to lead from every seat is crucial. But what if we also lead from every season?
What do I mean by leading from every season? In addition to framing leadership around a particular job level or title, we get involved based on what drives and interests us at that moment. This allows us to gain skills and life lessons at various times of our lives.
From these lessons, we form lasting relationships. We get better at collaborating and listening to ideas. Ultimately, we build compassion and empathy, something I witnessed at the Society’s Chapter Leadership Symposium (CLS) this past April. At CLS, attendees shared their knowledge, tackled challenges, and gained insight and strategies from SMPS HQ staff. From varied viewpoints to inspirational keynotes, leadership wasn’t just a theme. It was an action.
Experiencing CLS confirmed what I’ve known for a long time: Every leadership moment provides a learning opportunity on our never-ending journey to evolve. So, take those chances to lead from every seat and season, and if you’re not already, you’ll soon be leading by example.
Dana
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