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SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
Contents
Contents
IN EVERY ISSUE
FEATURE
DOMAIN
Aligning What You Do With Who You Are
Be AI-Ready: Eight Steps to Structure Your Firm’s Tactical Plan
Rebranding: Increase Your Influence an Impact as a Marketing Leader
What Is a Digital Asset Manager and Why Do You Need One?
What does Safety Look Like for Marketing Professionals in A/E/C
Leading Through the Lens
Editorial Committee
Mark Buckshon (buckshon@cnrgp.com)
Ida Cheinman (ida@substance151.com)
Krystle English, FSMPS, CPSM (krystle.english@kpff.com)
Wally Hise, P.E., CPSM (wally.hise@hdrinc.com)
Julie Huval, FSMPS, CPSM (julie@marketingopsadvisor.com)
Clare Kelly, MS, CPSM (clare@fuseigniteforbiz.com)
Jen McGovern, CPSM (jmcgovern@vhb.com)
Jennifer Van Vleet, CPSM (jennifer.vanvleet@stantec.com)
Lynne Viccaro (lviccaro@acrescap.com)
Sarah Wortman, CPSM (sarah.wortman@mg2.com)
SMPS Marketing
Advisors
Ed Hannan (edhannan@gmail.com)
Nancy J. Usrey, FSMPS, CPSM (nusrey@hntb.com)
SMPS PresidentDana Lancour, FSMPS, CPSM (dglancour@bartonmalow.com)
Interim Chief Executive Officer
Marci D. Thompson, DES - Chief of Strategy & Marketer Publisher (marci@smps.org)
Deputy Chief Executive OfficerTina Myers, CAE (tina@smps.org)
Publisher
Marci D. Thompson, DES, Chief Strategy Officer & Marketer Publisher (marci@smps.org)
Nandi Rice, MA, Vice President, Marketing (nandi@smps.org)
Linda Smolkin, Senior Manager, Marketing (linda@smps.org)
Devin Stubbs, Manager, Digital Marketing (devin@smps.org)
Design
TGD Communications (tgdcom.com)
Advertising Sales
growth@smps.org
625 North Washington Street, Suite 302
Alexandria, VA
22314-1936
TF: 703.549.6117 • smps.org
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 8,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources
Marketer (ISSN 0 199-3690) is published bimonthly
(February, April, June, August, October, and December).
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