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SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
Contents
Contents
IN EVERY ISSUE
FEATURE
DOMAIN
![GettyImages-694983359.webp](/image/12527559.1718049629000/GettyImages-694983359.webp)
Aligning What You Do With Who You Are
![GettyImages-1494143619.jpg](/image/12527564.1718049637000/GettyImages-1494143619.jpg.webp)
Be AI-Ready: Eight Steps to Structure Your Firm’s Tactical Plan
![GettyImages-1323511951.webp](/image/12527569.1718049630000/GettyImages-1323511951.webp)
Rebranding: Increase Your Influence an Impact as a Marketing Leader
![banner_green.jpg](/image/12527568.1718049640000/banner_green.jpg.webp)
What Is a Digital Asset Manager and Why Do You Need One?
![GettyImages-1396489606.webp](/image/12527567.1718049632000/GettyImages-1396489606.webp)
What does Safety Look Like for Marketing Professionals in A/E/C
![Gabe_Ford_Headshot_1_by_Blake_Wylie.jpg](/image/12527549.1718049634000/Gabe_Ford_Headshot_1_by_Blake_Wylie.jpg.webp)
Leading Through the Lens
![img_25_years.webp](/image/12527581.1718051034000/img_25_years.webp)
![natalie.png](/image/12527579.1718051074000/natalie.png)
By Natalie Gozzard, M.Ed.
feature
![smps252.webp](/image/12527607.1718312698000/smps252.webp)
SMPS proudly celebrates 25 years of the Certified Professional Services Marketer (CPSM) program offered solely by the SMPS.
We are now at a record-high of 1,151 CPSMs.
![img_25_1.webp](/image/12527585.1718052918000/img_25_1.webp)
Developed in 1999 by SMPS, the CPSM designation elevates professional standards, enhances individual performance, and identifies those who demonstrate the knowledge necessary to practice in the A/E/C industries. Importantly, SMPS members were critical to the program’s launch. Whether in member surveys, focus groups, or informal settings, we detected a consistent theme: SMPS members wanted a meaningful certification program. They desired the ability to demonstrate proven industry skills and knowledge and to advance the recognition and visibility of A/E/C with employers, colleagues, and the public. SMPS then partnered with independent examination/certification groups and psychometricians on research and development. This led to a regularly updated body-of-knowledge resource for the Domains of Practice for Professional Services Marketing.
As a result, professional services marketers and business developers with the CPSM distinction consistently demonstrate industry experience and expertise. The CPSM title behind their names conveys a mastery of the knowledge areas and skills outlined in the SMPS Domains of Practice for Professional Services Marketing. Many with the CPSM designation confirm they experience myriad benefits, including:
Promotion and/or increased compensation
Enhanced professional credibility
Increased
responsibility
Improved ability to compete in the job market
Firmwide recognition
Peer recognition
and respect
Personal prestige
Increased confidence
Interested in joining your 1,151 peers and earning your CPSM? Learn how here: smps.org/certification
![Natalie.jpg](/image/12527583.1718054198000/Natalie.webp)
Natalie Gozzard, M.Ed., is Vice President of Professional Advancement at SMPS. Since 2013, Natalie has led the certification program while conceptualizing and executing professional development opportunities for A/E/C professionals.
Connect with Natalie on
READ NEXT
![ThePinnacleExperience-240.webp](/image/12527606.1718049599000/ThePinnacleExperience-240.webp)
FEATURE
Courageous Conversations
Sometimes, we go against our gut feelings. We don’t always trust our instincts and avoid saying what we feel. Essentially, we go along with decisions we don’t endorse, never allowing our voices to be heard. While being the only one in the room to speak up can be challenging, suppressing authentic concerns and opinions can lead to unresolved situations.
By Craig S. Galati, FAIA, FSMPS, CPSM
READ ARTICLE