DISCERNMENT

By Shantel Evans

The theme for this issue is Discern, and it could not be timelier. Discernment is the human ability to perceive nuance, filter noise, and make sound judgments when the “right answer” isn’t obvious. In a world where every tool promises clarity, discernment is what prevents marketing from becoming a production studio instead of a growth engine.

By Jennifer Van Vleet, CPSM

Given the importance of data protection, how do corporations think about developing a corporate AI policy? As a marketer, there are items to raise with leadership. Consider risk management and be proactive, and not reactive. If your firm has not thought about this yet, raise it with management and the C-suite.

By Wally Hise, PE, CPSM, and Sarah Wortman, CPSM