Cover

VOLUME 44 | ISSUE 1 | JAN/FEB 2025

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Why Cultivating Value Matters

Publisher's Message

Creativity, Authenticity, and the Power of Standing Out

FROM THE EDITOR

Welcome to the January/February 2025 Issue of the Marketer

Calendar of Events

FEATURES

The Role of Serendipity in Business

How Curiosity Helps A/E/C Teams Become More Articulate, Engaging, and Confident

Creative Connections: Amplifying Inclusive Voices in Internal Communications

COLUMN

A Firm Commitment to the Human Experience in Business

FEATURE

How Automation Empowers A/E/C Marketers to Reclaim Creativity

Invite Creativity to be Your Lifelong Trusted Guide

COLUMN

SMPS LinkedIn Community Weighs in on Creativity in A/E/C

CREATIVITY — Book Recommendations

PROMOTIONAL ACTIVITY

The Power of Creativity in A/E/C Marketing: Lessons from SMPS M Award Winners

MEMBER PERSPECTIVE

Fail, Learn, Grow: Redefining Creativity in Marketing

The Journal of the Society for Marketing Professional Services

Marketer yellow.svg

Table of Contents

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Why Cultivating Value Matters

Publisher's Message

Creativity, Authenticity, and the Power of Standing Out

FROM THE EDITOR

Welcome to the January/February 2025 Issue of the Marketer

Calendar of Events

features

The Role of Serendipity in Business

How Curiosity Helps A/E/C Teams Become More Articulate, Engaging, and Confident

Creative Connections: Amplifying Inclusive Voices in Internal Communications

Column

A Firm Commitment to the Human Experience in Business

features

How Automation Empowers A/E/C Marketers to Reclaim Creativity

Invite Creativity to be Your Lifelong Trusted Guide

COLUMNS

SMPS LinkedIn Community Weighs in on Creativity in A/E/C

CREATIVITY — Book Recommendations

PROMOTIONAL ACTIVITY

The Power of Creativity in A/E/C Marketing: Lessons from SMPS M Award Winners

MEMBER PERSPECTIVE

Fail, Learn, Grow: Redefining Creativity in Marketing