About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Why Cultivating Value Matters
2.
Publisher's Message
Creativity, Authenticity, and the Power of Standing Out
3.
FROM THE EDITOR
Welcome to the January/February 2025 Issue of the Marketer
Calendar of Events
4.
Editor
Clare Kelly, MS, CPSM (clare@fuseigniteforbiz.com)
Editorial Committee
Ida Cheinman (ida@substance151.com)
Krystle English, FSMPS, CPSM (krystle.english@kpff.com)
Wally Hise, P.E., CPSM (wally.hise@hdrinc.com)
Jen McGovern, CPSM (jmcgovern@vhb.com)
Jennifer Van Vleet, CPSM (jennifer.vanvleet@stantec.com)
Sarah Wortman, CPSM (sarah.wortman@mg2.com)
Advisors
Ed Hannan (edhannan@gmail.com)
Nancy J. Usrey, FSMPS, CPSM (nusrey@hntb.com)
SMPS President
Dr. Paula Stamp, MBA, FSMPS, CPSM (paula@geauxconsultinggroup.com)
Chief Executive Officer
Marci D. Thompson, DES (marci@smps.org)
Deputy Chief Executive OfficerTina Myers, CAE (tina@smps.org)
Publisher
Danielle Gray, Director of Content and Knowledge Resources (danielle@smps.org)
Nandi Rice, MA, Vice President, Marketing (nandi@smps.org)
Linda Smolkin, Senior Manager, Marketing (linda@smps.org)
Devin Stubbs, Manager, Digital Marketing (devin@smps.org)
Design
TGD (tgdcom.com)
Readz (readz.com)
Advertising Salesgrowth@smps.org
625 North Washington Street, Suite 302
Alexandria, VA
22314-1936
TF: 703.549.6117 • smps.org
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 8,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources.
Marketer (ISSN 0 199-3690) is published bimonthly
(February, April, June, August, October, and December).
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