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IN EVERY ISSUE
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PRESIDENT'S MESSAGE
Why Cultivating Value Matters
2.
Publisher's Message
Creativity, Authenticity, and the Power of Standing Out
3.
FROM THE EDITOR
Welcome to the January/February 2025 Issue of the Marketer
Calendar of Events
4.
SMPS HQ
CREATIVITY —
Book Recommendations
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Looking for some inspiration? Below are recommendations from the Marketer’s Editorial Committee and LinkedIn Community. Dive in!
Unreasonable Hospitality, The Remarkable Power of Giving People More Than They Expect
by Will Guidara
“While not about creativity in the traditional sense, it’s about seeing things differently and approaching business in a way that was once unheard of. Perhaps innovation and disruption are a form of creativity?”
From Ashley M. Campbell, CPSM
Big Magic
by Elizabeth Gilbert
“With profound empathy and radiant generosity, Elizabeth Gilbert offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the ‘strange jewels’ that are hidden within each of us.” (online review)
From Clare Kelly, MS, CPSM
Inciting Joy
by Ross Gay
“In these gorgeously written and timely pieces, prize-winning poet and author Gay considers the joy we incite when we care for each other, especially during life’s inevitable hardships. Throughout Inciting Joy, he explores how we can practice recognizing that connection, and also, crucially, how we can expand it.A series of conversational essays from a professor who finds joy in various situations.” (online review)
From Nancy Usrey, FSMPS, CPSM, Marketer Editorial Committee Advisor
The Timeless Way of Building
by Christopher Alexander
“This is the introductory volume in the Center for Environmental Structure series, Christopher Alexander presents in it a new theory of architecture, building, and planning which has at its core that age-old process by which the people of a society have always pulled the order of their world from their own being.” (online review)
From Nancy Usrey, FSMPS, CPSM, Marketer Editorial Committee Advisor
The Tipping Point
by Malcolm Gladwell
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.” (online review)
From Nancy Usrey, FSMPS, CPSM, Marketer Editorial Committee Advisor
How to Have Kick-Ass Ideas: Shake up Your Business, Shake up Your Life
by Chris Barez-Brown
“Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity, you need some kick-ass ideas. This book is chock-full of practical and inspirational ways to help you jump-start your creativity, identify what you want in life, and then make it happen.” (online review)
From Wally Hise, Marketer Editorial Committee Member
The Creative Curve: How to Develop the Right Idea, at the Right Time
by Allen Gannett, Speaker at Build Business 2018
“We have been spoon-fed the notion that creativity is the province of genius—of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true.” (online review)
From Wally Hise, Marketer Editorial Committee Member
When Sparks Fly: Igniting Creativity in Groups
by Dorothy Leonard and Walter Swap
“Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking.” (online review)
From Wally Hise, Marketer Editorial Committee Member