About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Why Cultivating Value Matters
2.
Publisher's Message
Creativity, Authenticity, and the Power of Standing Out
3.
FROM THE EDITOR
Welcome to the January/February 2025 Issue of the Marketer
Calendar of Events
4.
Publisher's Message
Creativity, Authenticity, and the Power of Standing Out
DANIELLE GRAY, MBA
Danielle Gray, MBA, is
the Director, Content and Knowledge Resources at SMPS HQ, where she is responsible for driving strategic content and learning initiatives. Her goal is to empower A/E/C marketing and business development leaders to foster growth and excellence in the industry. A SMPS member since 2017, Danielle speaks to chapters and regional conferences about content and authenticity.
Creativity is the heartbeat of everything we do. In an industry where strategy, relationships, and expertise drive success, it’s creativity that sets our work apart. It’s the spark that transforms a proposal from good to unforgettable, a campaign from standard to standout, and a brand from recognizable to remarkable.
2024 was a year of momentum, transformation, and a renewed focus on driving meaningful change. As I reflect on the achievements of SMPS and our extraordinary community, I am energized by the bold opportunities that lie ahead. We are not merely evolving; we are reimagining what's possible for marketing, business development, and leadership in the architecture, engineering, and construction (A/E/C) industries.
But creativity doesn’t come from thin air—it thrives in authenticity. When we show up as our true selves, when we lean into our unique perspectives, experiences, and even quirks, we unlock new ways to communicate, connect, and inspire.
I’ve seen this firsthand in my own work at SMPS as the Director of Content and Knowledge Resources. Whether it’s working with our awesome Editor for The Marketer, curating webinars and blogs to share thought leadership, producing industry conferences, or leading conversations on LinkedIn Live, A/E/C Unplugged, creativity is at the core of it all. I’m constantly reminded that the best ideas often come from the authentic voices of our members—those willing to share, contribute, and push the boundaries of what’s possible in A/E/C marketing and business development.
To all of you who contribute content, share insights, and engage in conversations across SMPS, thank you. Your voices fuel this community, and your creativity makes us all better.
As you dive into this issue, I hope you feel inspired to embrace your creativity—and, more importantly, your authenticity. When we create from a place of truth, we don’t just differentiate our work. We make an impact.
Enjoy this issue!
Danielle Gray, MBA