Maximizing ROI

VOLUME 44 | ISSUE 1 | JAN/FEB 2025

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Why Cultivating Value Matters

Publisher's Message

Creativity, Authenticity, and the Power of Standing Out

FROM THE EDITOR

Welcome to the January/February 2025 Issue of the Marketer

Calendar of Events

FEATURES

The Role of Serendipity in Business

How Curiosity Helps A/E/C Teams Become More Articulate, Engaging, and Confident

Creative Connections: Amplifying Inclusive Voices in Internal Communications

COLUMN

A Firm Commitment to the Human Experience in Business

FEATURE

How Automation Empowers A/E/C Marketers to Reclaim Creativity

Invite Creativity to be Your Lifelong Trusted Guide

COLUMN

SMPS LinkedIn Community Weighs in on Creativity in A/E/C

CREATIVITY — Book Recommendations

PROMOTIONAL ACTIVITY

The Power of Creativity in A/E/C Marketing: Lessons from SMPS M Award Winners

MEMBER PERSPECTIVE

Fail, Learn, Grow: Redefining Creativity in Marketing