About
COLUMN
10.
CASE STUDY
Value You Can Feel: How The Primestone Group’s Core Values Shape the Client Experience
11.
CASE STUDY
When Values Impart Value: How Culture Creates a Competitive Edge at Lowe Engineers
PRESIDENT'S MESSAGE
Worth Every Word
DR. PAULA RAYMOND STAMP, MBA, FSMPS, CPSM
Dr. Paula Stamp is the Founding Principal at Geaux Consulting Group, which is a consultancy practice dedicated to providing strategic guidance and innovative solutions to professional services clients. Dr. Stamp brings a rich background and a proven track record of success with professional services firms such as those in the architecture, construction, engineering, financial services, distribution, and legal sectors. With extensive experience in building and leading high-performing teams and complex project pursuits, she is known for her exceptional leadership skills and ability to foster a culture of collaboration and excellence. Her strong client relationships and commitment to delivering value-driven solutions has earned her a reputation as a trusted advisor and partner.
According to the Oxford English Dictionary, the word 'value' has multiple meanings depending on whether it is a noun or a verb. As a noun, value refers to the significance, worth, or usefulness of something, as well as the principles and standards that guide a person's behavior and decisions in life. It can even reference music, linguistics, or algebra. As a verb, value focuses on the monetary worth of an object or service and the benefit or high opinion held of a person or object.
With so many ways to interpret the meaning of value, how do we know when we are seeing and experiencing the real deal? How do we best articulate value to our firms and clients? Just as important, how do we, as business developers and marketers, communicate OUR value to our firms, clients, and the industry?
I can't think of a better way to demonstrate the value we bring to the industry than by becoming a Certified Professional Services Marketer (CPSM). The deadline to apply to sit for the next testing window is August 6, 2025. Earning the designation sets the bar for excellence and proficiency in what we do for our firms and clients every day. You would be joining a group of over 1,000 CPSMs who have committed to the profession by implementing the Domains of Practice and showing a commitment to continuing education. As a CPSM, the opportunity to bring value as a proven leader in our profession is endless…so, what are you waiting for?
Dr. Paula Raymond Stamp,
MBA, FSMPS, CPSM
Become a CPSM—Distinguish Yourself as a Proven Leader.
Take your first step toward joining a group of 1,000+ professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.