newsletter
Sign up for the Marketer QuickLook Newsletter
SMPS Headquarters
625 North Washington Street
Suite 302
Alexandria, VA
22314-1936
email
info@smps.org
phone
703.549.6117
VOLUME 42 ISSUE 6
Presentation Title
A|E|C Growth Professionals Day
Group Name
SMPS Larketing Team
List of Group Members
Marci Thompson, DES, Chief Strategy Officer, SMPS HQ
Nandi Rice, Vice President, Marketing, SMPS HQ
Linda Smolkin, Senior Manager, Marketing, SMPS HQ
Devin Stubbs, Manager, Digital Marketing, SMPS HQ
Meagan Camp, Director, Experiences, SMPS HQ
Danielle Gray, MBA, Founder, DG Marketing Company
Overview
The SMPS HQ “Larketing” (learning plus marketing) teams have been brainstorming ways to champion marketing and business developers and came up with the idea to create a holiday to create an annual opportunity to celebrate their achievements.
Challenge Statement
Not enough emphasis on professionals who are driving growth for their firms in the built environment.
Solutions
There’s a day of recognition for most of our favorite things—but there isn’t one for our favorite people: marketers and business developers! So, we’ve created one: A/E/C Growth Professionals Day launching January 8, 2024!
The SMPS Larketing team created a new brand, fresh collateral and executed a launch campaign digitally and by mail to kickoff the celebration.
Share:
READ NEXT
