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About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
From Intel to Impact: Why Insight Fuels Connection
2.
Publisher’s Message
Lighting the Path with Insight
3.
FROM THE EDITOR
Insight - Gather, Filter, and Inform
Calendar of Events
4.
FEATURES
5.
From Loyalty to Leadership: How Voice of the Customer Research Elevates Strategy
6.
Becoming a Market-Connected Marketer: The Importance of Being All-In
7.
A Minimalist's Approach to Knowledge Management
8.
The Cross-Industry Playbook for Better A/E/C Marketing
9.
Reading the Signals: Early Insights from a Changing A/E/C Landscape
DR. PAULA RAYMOND STAMP, MBA, FSMPS, CPSM
Dr. Paula Stamp is the Founding Principal at Geaux Consulting Group, which is a consultancy practice dedicated to providing strategic guidance and innovative solutions to professional services clients. Dr. Stamp brings a rich background and a proven track record of success with professional services firms such as those in the architecture, construction, engineering, financial services, distribution, and legal sectors. With extensive experience in building and leading high-performing teams and complex project pursuits, she is known for her exceptional leadership skills and ability to foster a culture of collaboration and excellence. Her strong client relationships and commitment to delivering value-driven solutions have earned her a reputation as a trusted advisor and partner.
PRESIDENT'S MESSAGE
Confusion Costs More Than You Think
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Risk is inherent in just about everything we do in the A/E/C industry. The good news is A/E/C marketers and business developers are well equipped to understand and work to mitigate risk for their firms.
Whether you're designing a hospital, building a data center, or retrofitting a civic landmark, the stakes are high from a financial, safety, operations and labor perspective. Project complexity, regulatory and economic shifts, rising costs, and fast-moving technology are reshaping how we plan, build, and deliver projects and services. It’s no longer enough to avoid risk—we must anticipate and manage it proactively.
This is where marketers and business developers can play a part. We’re not just supporting the work; we’re in a unique position to help manage the risk. How? By identifying potential landmines early in pursuit strategies, clarifying scope provided through communication, aligning client expectations, and bringing insight to pricing, delivery, and contract conversations. We translate technical language into strategic clarity and use storytelling to make risk more manageable—for clients and internal teams.
SMPS Foundation research and the Markendium Body of Knowledge are good sources to understand how you can bring value and insight around the risk discussion at your firm. In an environment where uncertainty is the norm, A/E/C firms thrive when marketing and business development are integrated into operations and lend their skillset to the firm’s risk mitigation strategy.
Dr. Paula Raymond Stamp,
MBA, FSMPS, CPSM
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