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The Integration Gap: Why Better Technology Won't Fix Disconnected Intelligence

By Fawn Radmanich, FSMPS, CPSM

The integration gap is the space between collecting intelligence and using intelligence. It shows up when a client concern is captured in a survey but never reaches the next account planning conversation. It appears when a project team learns something important about a client’s expectations, but that lesson does not shape future pursuit strategy.

Turning Research Into Action: How AEC Firms Integrate Research Into Strategic and Marketing Planning

By Jennifer Hasamear, CPSM

Firms gaining traction in a competitive environment . . . are building disciplined processes that link research outcomes directly to strategic and marketing planning. By grounding decisions in a clear understanding of market conditions, competitive dynamics, and internal performance, these firms are creating plans that are both informed and actionable.

AEC is Changing Fast. Our Conversation Should Too

By Jennifer Kost, FSMPS, CPSM

As the selection committee reviewed submissions for Amplify A|E|C 2026, one thing became clear very quickly: attendees are no longer looking for recycled conversations or surface-level discussions about emerging technology. They want honest dialogue about adaptation, leadership, client experience, economic uncertainty, and the future of the profession itself.

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