LEVERAGE

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Leverage the Funnel, Not Just the Proposal

By Jennifer Nix McGerald, FSMPS, CPSM

No pursuit is won by one person acting alone. Your advantage comes from flawless coordination, with everyone working from the same plan. That alignment across marketing, business development, and technical staff creates a seamless client journey, and it is the single hardest thing for a competitor to replicate.

Are we leveraging AI to support the conversations that improve our work?

By Jennifer Wahl, FSMPS, CPSM

In the AEC industry, the strongest work rarely comes from information alone. It comes from people asking questions, sharing context, challenging assumptions, and recognizing details that never made it into the project file.

How to Build and Leverage Trust with Technical Staff

By Jaime Clark Miles

Building trust between marketing and technical teams is achieved through a collection of small, intentional interactions over time. A thoughtful question. A well-organized draft. A follow-up that shows you were paying attention. Individually, those moments may not seem significant, but together they create stronger working relationships.