List of Group Members

Jennifer Haferbecker, CPSM Chief Marketing Officer, HGA Elizabeth Candela, Assoc. AIA Director of Marketing and Business Development, BKSK Architects LLP Cathy Waggoner, ASID, Director of Business Development and Marketing, Design Collaborative Kelly Sternberg , FSMPS, CPSM, Director, Branding + Communications, Barton Malow Katie Batill-Bigler, CPSM Marketing Director, Patel, Greene & Associates, PLLC Troy Parkinson, Business Development & Facilitator, SagePresence

Overview

The Intenders Group laid out a scenario for fostering a positive work environment which increases productivity, employee retention, and creates stronger teams with the success statement, “Our High Performance Team “Employees for Life.”

Challenge Statement

Build a high-performing, culturally aligned team.

Strategy

Areas of Focus for Retention

• Culture
• Professional Connections
• Personal Development

Solutions

Action Plan

• Develop Leadership Skills
• Promote Effective Communication/Transparency
• Offer Mentorship Programs
• Create Marketing Campaign
• Implement Recognition Program
• Foster Diverse Collaboration
• Identify Participation in Internal Programs
• Offer Coaching/Skill-building