About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Let’s Work Together and Make Some Magic!
2.
Publisher’s Message
Collaboration You Can Feel
3.
FROM THE EDITOR
Collaboration Opens the Door for Shared Leadership
Calendar of Events
4.
FEATURES
5.
Preparing for a Smooth Handoff: The tender, scary, and rewarding process of working towards a successful leadership transition
6.
The unexpected effect of AI on creativity: Protecting the human need to create nurtures motivation.
7.
5 Takeaways to Embrace – Collaboration as the New Currency
8.
How Collaborative Improv Comedy Techniques Can Enhance Client Engagement and Business Development
COLUMN
12.
2025 MCA AWARDS
The 2025 MCA Judges
13.
2025 MCA AWARDS
The 2025 SMPS Marketing Communication Awards Winners
14.
2025 MCA AWARDS
HITT Contracting Wins MCA Best of Show for High-Voltage Year-End Meeting
15.
2025 MCA AWARDS
Carollo’s I-FLOAT Campaign Wins MCA People’s Choice at Amplify A|E|C
16.
2025 MCA AWARDS
Interview with Brad Thurman: 2025 Weld Coxe Marketing Achievement Award Recipient
17.
2025 MCA AWARDS
SMPS Names 2025 Chapter President of the Year: Olivia Farquharson, CDMP, PCM
18.
2025 MCA AWARDS
SMPS Recognizes Of the Year Awards at Amplify A|E|C
19.
2025 MCA AWARDS
Congratulations to the 2025 Class of Fellows
20.
2025 MCA AWARDS
Congratulations to the New CPSMs
Editor
Clare Kelly, MS, CPSM (clare@fuseigniteforbiz.com)
Editorial Committee
Reagan Branham, CPSM (reaganb@herainc.com)
Ida Cheinman (ida@substance151.com)
Krystle English, FSMPS, CPSM (krystle.english@kpff.com)
Wally Hise, P.E., CPSM (wally.hise@hdrinc.com)
Jen McGovern, CPSM (jmcgovern@vhb.com)
Jennifer Van Vleet, CPSM (jennifer.vanvleet@stantec.com)
Sarah Wortman, CPSM (sarah.wortman@mg2.com)
Advisors
Ed Hannan (edhannan@gmail.com)
Nancy J. Usrey, FSMPS, CPSM (nusrey@hntb.com)
SMPS President
Dr. Paula Stamp, MBA, FSMPS, CPSM (paula@geauxconsultinggroup.com)
Chief Executive Officer
Marci D. Thompson, DES (marci@smps.org)
Publisher
Danielle Gray, Director of Content and Knowledge Resources (danielle@smps.org)
Nandi Rice, MA, Vice President, Marketing (nandi@smps.org)
Linda Smolkin, Senior Manager, Marketing (linda@smps.org)
Devin Stubbs, Manager, Digital Marketing (devin@smps.org)
Design
TGD (tgdcom.com)
Readz (readz.com)
Advertising Salesgrowth@smps.org
625 North Washington Street, Suite 302
Alexandria, VA
22314-1936
TF: 703.549.6117 • smps.org
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 8,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources.
Marketer (ISSN 0 199-3690) is published bimonthly
(February, April, June, August, October, and December).
©2025 Entire contents copyright by SMPS with all rights reserved. Partial quotation with attribution is encouraged, but reproduction in whole or part is strictly prohibited. All material submitted for possible publication becomes the property of SMPS. The views expressed in this publication are the opinions of the authors and not necessarily of SMPS. Letters should be addressed to the editor or publisher; please include your name, address, and phone number. Marketer reserves the right to edit all submitted material.
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