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About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Let’s Work Together and Make Some Magic!
2.
Publisher’s Message
Collaboration You Can Feel
3.
FROM THE EDITOR
Collaboration Opens the Door for Shared Leadership
Calendar of Events
4.
FEATURES
5.
Preparing for a Smooth Handoff: The tender, scary, and rewarding process of working towards a successful leadership transition
6.
The unexpected effect of AI on creativity: Protecting the human need to create nurtures motivation.
7.
5 Takeaways to Embrace – Collaboration as the New Currency
8.
How Collaborative Improv Comedy Techniques Can Enhance Client Engagement and Business Development
COLUMN
12.
2025 MCA AWARDS
The 2025 MCA Judges
13.
2025 MCA AWARDS
The 2025 SMPS Marketing Communication Awards Winners
14.
2025 MCA AWARDS
HITT Contracting Wins MCA Best of Show for High-Voltage Year-End Meeting
15.
2025 MCA AWARDS
Carollo’s I-FLOAT Campaign Wins MCA People’s Choice at Amplify A|E|C
16.
2025 MCA AWARDS
Interview with Brad Thurman: 2025 Weld Coxe Marketing Achievement Award Recipient
17.
2025 MCA AWARDS
SMPS Names 2025 Chapter President of the Year: Olivia Farquharson, CDMP, PCM
18.
2025 MCA AWARDS
SMPS Recognizes Of the Year Awards at Amplify A|E|C
19.
2025 MCA AWARDS
Congratulations to the 2025 Class of Fellows
20.
2025 MCA AWARDS
Congratulations to the New CPSMs
2025 MCA AWARDS
HITT Contracting Wins MCA Best of Show for High-Voltage Year-End Meeting
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COLUMN
When you fuse essential company updates with Queen’s greatest hits, leaders in rock-star regalia, and a few unapologetic air-guitar riffs, you get more than an all-hands—you get a culture moment. HITT Contracting’s year-end meeting electrified 1,900+ team members across 14 offices and jobsites nationwide, earning MCA Best of Show for turning internal communications into an unforgettable, high-energy experience that informed, united, and inspired.
A Theme Built to Travel
With a distributed workforce, HITT needed an all-hands format that was as scalable as it was engaging. The team anchored the 2024 meeting to a universally relatable theme—rock ’n’ roll—then threaded it through a scripted, professionally edited video that carried the show. The result: a seamless narrative that made promotions, milestones, safety and operations updates, and strategic priorities feel lively, human, and memorable.
Production that Performs
Video was the engine. Leadership stepped on screen—not behind a lectern—to deliver news with humor and heart, supported by tight editing, music cues, and playful cameos. Interactive moments and on-theme transitions kept the tempo up while reinforcing key messages. Live streaming via Vimeo ensured equitable access for every office and jobsite—no one left backstage.
Engagement With Real Signal
Beyond the spectacle, the meeting delivered measurable impact:
- 81% live viewership across the company, a standout rate for an enterprise-wide broadcast.
- High completion and rewatch behavior (post-event viewing) is attributed to the clear structure and entertainment value.
- Strong qualitative feedback from teams citing greater connection to leadership and pride in company achievements.
More Than a Meeting
This approach reframes internal communications as brand-building from the inside out. By merging storytelling, production discipline, and interactive touchpoints, HITT turned a routine update into a company-wide celebration of progress, people, and purpose—proof that when communications perform, teams remember, rally, and move forward together.