About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Let’s Work Together and Make Some Magic!
2.
Publisher’s Message
Collaboration You Can Feel
3.
FROM THE EDITOR
Collaboration Opens the Door for Shared Leadership
Calendar of Events
4.
FEATURES
5.
Preparing for a Smooth Handoff: The tender, scary, and rewarding process of working towards a successful leadership transition
6.
The unexpected effect of AI on creativity: Protecting the human need to create nurtures motivation.
7.
5 Takeaways to Embrace – Collaboration as the New Currency
8.
How Collaborative Improv Comedy Techniques Can Enhance Client Engagement and Business Development
COLUMN
12.
2025 MCA AWARDS
The 2025 MCA Judges
13.
2025 MCA AWARDS
The 2025 SMPS Marketing Communication Awards Winners
14.
2025 MCA AWARDS
HITT Contracting Wins MCA Best of Show for High-Voltage Year-End Meeting
15.
2025 MCA AWARDS
Carollo’s I-FLOAT Campaign Wins MCA People’s Choice at Amplify A|E|C
16.
2025 MCA AWARDS
Interview with Brad Thurman: 2025 Weld Coxe Marketing Achievement Award Recipient
17.
2025 MCA AWARDS
SMPS Names 2025 Chapter President of the Year: Olivia Farquharson, CDMP, PCM
18.
2025 MCA AWARDS
SMPS Recognizes Of the Year Awards at Amplify A|E|C
19.
2025 MCA AWARDS
Congratulations to the 2025 Class of Fellows
20.
2025 MCA AWARDS
Congratulations to the New CPSMs
SMPS is pleased to announce the following members who have been named Fellows of the Society in 2025. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the A/E/C industry.
These professionals will serve as a resource at the chapter, regional, and Society levels, providing insight, ideas, programs, and mentoring.

Kim Castillo, FSMPS, CPSM
Director of Marketing and Business Development
Bowers + Kubota Consulting
Waipahu, HI
Kim Castillo, FSMPS, CPSM, Director of Marketing and Business Development at Bowers + Kubota Consulting, transformed a small-chapter start and Pacific-rim perspective into a career of impact. As a new Fellow, she’s championing seller-doer marketers, strengthening small and emerging chapters, and elevating CPSM as a signal of strategic leadership—not just support.

Bridget Kraus, FSMPS, CPSM
Vice President of Marketing
Walbec Group
Brookfield, WI
Bridget Kraus, FSMPS, CPSM, Vice President of Marketing at Walbec Group, sees Fellowship as both a milestone and a mirror, reflecting decades of head-down work turning marketing into a strategic force. Now, she’s channeling that momentum into mentoring, chapter leadership with SMPS Wisconsin, and elevating the visibility and impact of A/E/C marketers across the industry.

Julie Kost, FSMPS, CPSM
Marketing Manager and Associate
Schmidt Associates
Indianapolis, IN
Julie Kost, FSMPS, CPSM, Marketing Manager and Associate at Schmidt Associates, credits SMPS as the constant that turned participation into purpose. Now a Fellow, she’s focused on mentoring marketers, clarifying the SMPS member journey, and opening the pipeline by introducing A/E/C marketing to high school and college students.

Jon Jaeger, FSMPS, CPSM
Marketing and Business Development Director
19six Architects
San Luis Obispo, CA
Jon Jaeger, FSMPS, CPSM—Marketing and Business Development Director at 19six Architects—built his career far from big-city chapter hubs, turning SMPS into a lifeline and a launchpad. As a newly named Fellow, he’s focused on amplifying marketers beyond metro centers, championing micro-connections that make our profession visible as a strategic driver of vision, revenue, and culture.

Jen McGovern, FSMPS, CPSM
Regional Capture Manager
VHB
Tysons, VA
Jen McGovern, FSMPS, CPSM, Regional Capture Manager at VHB, turned a late start in A/E/C into a fast-track fueled by SMPS learning, mentorship, and community. As a new Fellow, she’s doubling down on elevating marketers with practical education (yes, plenty of PowerPoints) and sharpening our strategic value—especially as firms navigate AI.

Vanessa Yust, FSMPS, CPSM
CMO
DAHLIN
Alamo, CA
Vanessa Yust, FSMPS, CPSM, CMO at DAHLIN, credits SMPS with transforming a bewildering first RFP into a career of purpose, mentorship, and executive leadership. As a newly named Fellow, she’s championing research on AI and the future CMO, visible chapter-level mentorship, and senior-leader peer forums—elevating marketing’s parity with design excellence.

