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VOLUME 45 | ISSUE 5 | SEPT/OCT 2025
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2025 MCA AWARDS

Congratulations to the 2025 Class of Fellows

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COLUMN
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SMPS is pleased to announce the following members who have been named Fellows of the Society in 2025. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the A/E/C industry.
These professionals will serve as a resource at the chapter, regional, and Society levels, providing insight, ideas, programs, and mentoring.
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Kim Castillo, FSMPS, CPSM

Director of Marketing and Business Development Bowers + Kubota Consulting
Waipahu, HI
Kim Castillo, FSMPS, CPSM, Director of Marketing and Business Development at Bowers + Kubota Consulting, transformed a small-chapter start and Pacific-rim perspective into a career of impact. As a new Fellow, she’s championing seller-doer marketers, strengthening small and emerging chapters, and elevating CPSM as a signal of strategic leadership—not just support.
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Bridget Kraus, FSMPS, CPSM

Vice President of Marketing Walbec Group Brookfield, WI
Bridget Kraus, FSMPS, CPSM, Vice President of Marketing at Walbec Group, sees Fellowship as both a milestone and a mirror, reflecting decades of head-down work turning marketing into a strategic force. Now, she’s channeling that momentum into mentoring, chapter leadership with SMPS Wisconsin, and elevating the visibility and impact of A/E/C marketers across the industry.
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Julie Kost, FSMPS, CPSM

Marketing Manager and Associate Schmidt Associates Indianapolis, IN
Julie Kost, FSMPS, CPSM, Marketing Manager and Associate at Schmidt Associates, credits SMPS as the constant that turned participation into purpose. Now a Fellow, she’s focused on mentoring marketers, clarifying the SMPS member journey, and opening the pipeline by introducing A/E/C marketing to high school and college students.
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Jon Jaeger, FSMPS, CPSM

Marketing and Business Development Director 19six Architects San Luis Obispo, CA
Jon Jaeger, FSMPS, CPSM—Marketing and Business Development Director at 19six Architects—built his career far from big-city chapter hubs, turning SMPS into a lifeline and a launchpad. As a newly named Fellow, he’s focused on amplifying marketers beyond metro centers, championing micro-connections that make our profession visible as a strategic driver of vision, revenue, and culture.
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Jen McGovern, FSMPS, CPSM

Regional Capture Manager VHB Tysons, VA
Jen McGovern, FSMPS, CPSM, Regional Capture Manager at VHB, turned a late start in A/E/C into a fast-track fueled by SMPS learning, mentorship, and community. As a new Fellow, she’s doubling down on elevating marketers with practical education (yes, plenty of PowerPoints) and sharpening our strategic value—especially as firms navigate AI.
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Vanessa Yust, FSMPS, CPSM

CMO DAHLIN Alamo, CA
Vanessa Yust, FSMPS, CPSM, CMO at DAHLIN, credits SMPS with transforming a bewildering first RFP into a career of purpose, mentorship, and executive leadership. As a newly named Fellow, she’s championing research on AI and the future CMO, visible chapter-level mentorship, and senior-leader peer forums—elevating marketing’s parity with design excellence.