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VOLUME 45 | ISSUE 5 | SEPT/OCT 2025
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PUBLISHER’S MESSAGE

Collaboration You Can Feel

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DANIELLE GRAY, MBA

Danielle Gray, MBA, is the Director, Content and Knowledge Resources at SMPS HQ, where she is responsible for driving strategic content and learning initiatives. Her goal is to empower A/E/C marketing and business development leaders to foster growth and excellence in the industry. A SMPS member since 2017, Danielle speaks to chapters and regional conferences about content and authenticity.
If you were with us in Columbus for Amplify A|E|C, you felt it—the hum that happens when talented people point their energy in the same direction. As Executive Producer and Creative Director for the main stage, I had the privilege of watching collaboration turn into momentum in real time: five live shows in three days, each with its own arc, its own voice, and its own heartbeat.
What you didn’t see on stage is just as important. In the weeks leading up to the conference, our teams gathered for virtual table reads—line by line, beat by beat—refining stories so they landed with clarity and care. On site, we held live rehearsals for all five programs, walking through timing, transitions, and those tiny moments that make a show feel effortless. I also stepped into the booth to record voiceover—threading segments, smoothing transitions, and keeping the audience oriented from first cue to final bow. None of it was accidental. It was collaboration—disciplined, joyful, human.
This Awards issue of Marketer celebrates that spirit. Our winners aren’t just excellent at marketing; they are architects of alignment. They translate complex ideas into shared understanding. They bring people into the process, not just the outcome. I had the gift of working closely with many of them, alongside our speakers, our Board, chapter leaders, and—let me say it plainly—the AV crew who made the magic possible. From audio checks to last-minute slide swaps, from lighting cues to tight backstage comms, they ensured every show not only ran smoothly, but sang.
High-stakes moments reveal our habits. Mine is peace. Not quiet-for-quiet’s-sake, but peace as a strategy—a way of leading that keeps the room grounded so the work can soar. Calm leadership doesn’t mean slow or soft; it means clear. It means making decisions that protect people and elevate performance. When the countdown clock is moving and the run-of-show changes for the third time, calm is the condition for creativity. It’s how teams trust each other enough to try, adjust, and deliver.
Collaboration is not a buzzword; it’s a practice. It sounds like honest feedback and generous credit. It looks like shared agendas, clean handoffs, and rehearsals that respect the craft. It feels like belonging: “We did this—together.”
As you read this issue, I hope you see yourself in these stories and take away something you can use on your next pursuit, presentation, or program. Celebrate our award winners. Share an article with your team. And keep building the kind of collaboration you can feel—on stage, in the field, and everywhere our work touches people.
With gratitude,
Danielle Gray, MBA Director of Content & Knowledge Resources, SMPS