About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Let’s Work Together and Make Some Magic!
2.
Publisher’s Message
Collaboration You Can Feel
3.
FROM THE EDITOR
Collaboration Opens the Door for Shared Leadership
Calendar of Events
4.
FEATURES
5.
Preparing for a Smooth Handoff: The tender, scary, and rewarding process of working towards a successful leadership transition
6.
The unexpected effect of AI on creativity: Protecting the human need to create nurtures motivation.
7.
5 Takeaways to Embrace – Collaboration as the New Currency
8.
How Collaborative Improv Comedy Techniques Can Enhance Client Engagement and Business Development
COLUMN
12.
2025 MCA AWARDS
The 2025 MCA Judges
13.
2025 MCA AWARDS
The 2025 SMPS Marketing Communication Awards Winners
14.
2025 MCA AWARDS
HITT Contracting Wins MCA Best of Show for High-Voltage Year-End Meeting
15.
2025 MCA AWARDS
Carollo’s I-FLOAT Campaign Wins MCA People’s Choice at Amplify A|E|C
16.
2025 MCA AWARDS
Interview with Brad Thurman: 2025 Weld Coxe Marketing Achievement Award Recipient
17.
2025 MCA AWARDS
SMPS Names 2025 Chapter President of the Year: Olivia Farquharson, CDMP, PCM
18.
2025 MCA AWARDS
SMPS Recognizes Of the Year Awards at Amplify A|E|C
19.
2025 MCA AWARDS
Congratulations to the 2025 Class of Fellows
20.
2025 MCA AWARDS
Congratulations to the New CPSMs


DANIELLE GRAY, MBA
If you were with us in Columbus for Amplify A|E|C, you felt it—the hum that happens when talented people point their energy in the same direction. As Executive Producer and Creative Director for the main stage, I had the privilege of watching collaboration turn into momentum in real time: five live shows in three days, each with its own arc, its own voice, and its own heartbeat.
What you didn’t see on stage is just as important. In the weeks leading up to the conference, our teams gathered for virtual table reads—line by line, beat by beat—refining stories so they landed with clarity and care. On site, we held live rehearsals for all five programs, walking through timing, transitions, and those tiny moments that make a show feel effortless. I also stepped into the booth to record voiceover—threading segments, smoothing transitions, and keeping the audience oriented from first cue to final bow. None of it was accidental. It was collaboration—disciplined, joyful, human.
This Awards issue of Marketer celebrates that spirit. Our winners aren’t just excellent at marketing; they are architects of alignment. They translate complex ideas into shared understanding. They bring people into the process, not just the outcome. I had the gift of working closely with many of them, alongside our speakers, our Board, chapter leaders, and—let me say it plainly—the AV crew who made the magic possible. From audio checks to last-minute slide swaps, from lighting cues to tight backstage comms, they ensured every show not only ran smoothly, but sang.
High-stakes moments reveal our habits. Mine is peace. Not quiet-for-quiet’s-sake, but peace as a strategy—a way of leading that keeps the room grounded so the work can soar. Calm leadership doesn’t mean slow or soft; it means clear. It means making decisions that protect people and elevate performance. When the countdown clock is moving and the run-of-show changes for the third time, calm is the condition for creativity. It’s how teams trust each other enough to try, adjust, and deliver.
Collaboration is not a buzzword; it’s a practice. It sounds like honest feedback and generous credit. It looks like shared agendas, clean handoffs, and rehearsals that respect the craft. It feels like belonging: “We did this—together.”
As you read this issue, I hope you see yourself in these stories and take away something you can use on your next pursuit, presentation, or program. Celebrate our award winners. Share an article with your team. And keep building the kind of collaboration you can feel—on stage, in the field, and everywhere our work touches people.
With gratitude,
Danielle Gray, MBA
Director of Content & Knowledge Resources, SMPS