Carollo’s I-FLOAT Campaign Wins MCA People’s Choice at Amplify A|E|C

In a field where technical innovation can get buried in acronyms and specs, Carollo’s I-FLOAT (Inflatable Fast and Lightweight Off-gas Analysis Technology) campaign did the opposite—it made breakthrough science feel urgent, usable, and impossible to ignore. Voted the MCA People’s Choice winner at Amplify A|E|C this year, the campaign translated a complex greenhouse-gas testing solution into a clear story of operational efficiency and environmental impact—two priorities top-of-mind for wastewater leaders today.

At its core, I-FLOAT reimagines how facilities test and manage GHG emissions. Carollo’s marketing team built the campaign around that real-world result: faster, lighter, in-the-field off-gas analysis that helps utilities meet performance goals and sustainability requirements—simultaneously. Rather than positioning I-FLOAT as “just another tool,” the team framed it as a path to better decision-making, compliance confidence, and measurable climate leadership.