About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Is the Opposite of Perfect Imperfect?
2.
CEO’S MESSAGE
Building Excellence for Business Growth
3.
FROM THE EDITOR
Welcome to the October 2024 Issue of the Marketer
Calendar of Events
4.
COLUMN
11.
MEMBER PERSPECTIVE
AI: A Tool for Excellence
12.
2024 SMPS Marketing Communications Awards Winners
13.
2024 MCA AWARDS
The 2024 MCA Judges
14.
2024 MCA AWARDS
Best of Show
15.
2024 SMPS MCA
People's Choice Award
16.
SMPS Recognition
Interview with Frank Lippert, FSMPS, CPSM
17.
SMPS Recognition
Announcing the 2024 Class of Fellows
18.
SMPS Recognition
Pearl-Grace Pantaleone Named Chapter President of the Year
19.
SMPS Recognition
2024 Marks the Inaugural Year for SMPS New Award Programs
20.
SMPS HQ
Congratulations to the New CPSMs
Interim Editor
Clare Kelly, MS, CPSM (clare@fuseigniteforbiz.com)
Editorial Committee
Ida Cheinman (ida@substance151.com)
Krystle English, FSMPS, CPSM (krystle.english@kpff.com)
Wally Hise, P.E., CPSM (wally.hise@hdrinc.com)
Jen McGovern, CPSM (jmcgovern@vhb.com)
Jennifer Van Vleet, CPSM (jennifer.vanvleet@stantec.com)
Sarah Wortman, CPSM (sarah.wortman@mg2.com)
Advisors
Ed Hannan (edhannan@gmail.com)
Nancy J. Usrey, FSMPS, CPSM (nusrey@hntb.com)
Chief Executive Officer
Marci D. Thompson, DES (marci@smps.org)
Deputy Chief Executive OfficerTina Myers, CAE (tina@smps.org)
Publisher
Danielle Gray, Director of Content and Knowledge Resources (danielle@smps.org)
Nandi Rice, MA, Vice President, Marketing (nandi@smps.org)
Linda Smolkin, Senior Manager, Marketing (linda@smps.org)
Devin Stubbs, Manager, Digital Marketing (devin@smps.org)
Design
TGD (tgdcom.com)
Readz (readz.com)
Advertising Salesgrowth@smps.org
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Alexandria, VA
22314-1936
TF: 703.549.6117 • smps.org
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 8,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources
Marketer (ISSN 0 199-3690) is published bimonthly
(February, April, June, August, October, and December).
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