About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Is the Opposite of Perfect Imperfect?
2.
CEO’S MESSAGE
Building Excellence for Business Growth
3.
FROM THE EDITOR
Welcome to the October 2024 Issue of the Marketer
Calendar of Events
4.
COLUMN
11.
MEMBER PERSPECTIVE
AI: A Tool for Excellence
12.
2024 SMPS Marketing Communications Awards Winners
13.
2024 MCA AWARDS
The 2024 MCA Judges
14.
2024 MCA AWARDS
Best of Show
15.
2024 SMPS MCA
People's Choice Award
16.
SMPS Recognition
Interview with Frank Lippert, FSMPS, CPSM
17.
SMPS Recognition
Announcing the 2024 Class of Fellows
18.
SMPS Recognition
Pearl-Grace Pantaleone Named Chapter President of the Year
19.
SMPS Recognition
2024 Marks the Inaugural Year for SMPS New Award Programs
20.
SMPS HQ
Congratulations to the New CPSMs
The SMPS Chapter President of the Year (CPY) Award recognizes an SMPS chapter president who has demonstrated excellence in leadership while serving the chapter and its members.
SMPS is pleased to announce that Pearl-Grace Pantaleone, CPSM, Assoc. DBIA, 2022-2023 SMPS Alaska President, has been recognized as the 2024 Chapter President of the Year. Pearl-Grace was honored at Amplify A|E|C July 25 in Salt Lake City.
Pearl-Grace shares, “winning [the Chapter President of the Year Award] has significantly impacted my professional life; many people reached out for me to speak and lead programming in ways that I admired from others. This turning point has been very rewarding and something I am very passionate about. Feels like the next step in my career.”
In 2022 at SMPS Alaska, she assumed the role of chapter president with a clear vision: to become the type of leader she would want to follow—one who uplifts others and empowers them to be their best selves. Throughout her ten-year tenure on the SMPS Alaska board, she prioritized stability and consistent messaging among volunteers and members. As a community connector, Pearl-Grace played a pivotal role in the growth and advocacy of the chapter.
During her presidency, Pearl-Grace re-imagined, redefined, and pushed the boundaries of programming and events, setting new records in attendance, engagement, awareness, and collaboration. The overall programming and events were carefully curated to support the Society’s mission and vision as well as align with SMPS Alaska’s three-year strategic plan.
As she reflects, she shares this perspective with SMPS members considering leadership roles in their chapters. “Taking on a leadership position can feel daunting, but I would suggest taking this challenge as an opportunity to learn about yourself and sharpen your skills. Set a goal for yourself when taking on a position on your chapter board, share that goal with others for alignment and accountability, and just remember things will be okay! You are human: so give yourself as much grace as you give others.”
MOLLY DALL’ERTA, is Director of Member Recognition and Programs with SMPS HQ. She supports the recognition of SMPS members, chapters, and firms for their achievements and excellence in A/E/C marketing and business development.
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