Announcing the 2024 Class of Fellows

Associate, Proposal Manager Arcadis Boston, MA

Pia Cardinali, FSMPS, CPSM, has been engaged in AEC marketing and business development for over 15 years. What began as an interest in architecture led her to discover professional services marketing. Pia has been an active member of SMPS Boston since 2008 and served as the Chapter President during the 2017-2018 program year. Education and her love of learning is what initially led her to become involved in SMPS. She has shared this through involvement in planning committees, as a board member, and as NERC Logistics co-chair. Years ago she resurrected the Boston Chapter Boot Camp, which has since become an annual program. Pia worked hard to gain confidence in public speaking and has shared tips and skills through presentations delivered to the SMPS Northeast Regional Conference and the Philadelphia Chapter, as well as with unsuspecting colleagues who welcome feedback on improving their presentation skills. An interest in data has helped provide the hard numbers that guide informed decisions for marketing and BD efforts with her team. Always an editor and very detail-oriented, she ensures that her team submits top notch materials for all requests and teaches her colleagues that every moment is a potential business opportunity. With a fondness for social media, a love of fonts and an appreciation of the built environment, she has found her niche within this industry.

Vice President/Principal CE Solutions, Inc. Fishers, IN

Heather Cox, FSMPS, CPSM, is Vice President of CE Solutions, a structural engineering firm based in Fishers, IN. Heather spearheads strategic marketing initiatives, fosters client relationships, and consistently finds innovative solutions for her clients and firm. Heather's steadfast commitment to learning and supporting others has led her to deeply engage in nearly every facet of the business, including drafting, electrical and architectural design, accounting, human resources, administration, project management, business development, and marketing. Her marketing strategies and relationship-building endeavors are greatly influenced by her comprehensive expertise. Beyond her professional pursuits, Heather is deeply invested in mentorship and actively supports organizations dedicated to uplifting others. She recognizes the transformative power of prioritizing people, believing that collective efforts toward personal growth can help make our world a better place. During her leisure time, Heather loves to travel, attend concerts, play the piano, volunteer for various organizations, and exercise. Her genuine passion for helping others shines through in all her pursuits. Above all, Heather cherishes moments spent with family and friends, reveling in the growth and development of her daughter into a remarkable young adult.

Marketing Manager Moody Nolan Columbus, OH

Stacy Cunningham, MBA, FSMPS, CPSM, is an Associate at Moody Nolan and serves as a Marketing Manager over several practice studios. She provides strategic support for new business leads and works with practice leaders to help grow Moody Nolan’s brand. Stacy is a charter member of the Spreading Hope Committee and a pivotal member of the HBCU Outreach Committee. An alumna of two HBCUs, Wilberforce University and Clark Atlanta University, Stacy acknowledges the profound impact these historic institutions have on both her personal and professional growth. Prior to joining Moody Nolan, Stacy worked at Dynamix Engineering where she led the marketing team and process. She represented the firm at tradeshows, developed relationships with clients, and helped win projects for the firm through her business development efforts. Shortly after joining Dynamix, Stacy was the recipient of the “Most Valuable Player” Award (Dynamix’s highest recognition) and she won the “Best Idea of the Year” award. Stacy is a member of the SMPS Columbus Chapter and currently serves on the SMPS Diversity, Equity, and Inclusion Committee. She is also a past Trustee on the SMPS Foundation Board. Stacy earned the coveted Certified Professional Services Marketing Certification (CPSM) in 2012. In her community, Stacy served as a Trustee and marketing specialist on the Urban Strings Columbus Board of Directors. She is also a member of Delta Sigma Theta, Inc. Columbus (OH) Alumnae Chapter. In her spare time, she enjoys reading, traveling, visiting museums, attending concerts and spending time with family and friends.

Director of Business Development W.E. O'Neil Austin, TX

Janki DePalma, FSMPS, CPSM, LEED AP, is the Director of Business Development at W.E. O'Neil in Austin, Texas. She is a connector at heart, who always feels there is room to widen the circle. Janki has worked closely with architects, engineers, and contractors for the past 20 years though her background is in literature. She was the Chapter President for Austin in 2022 and the SMPS Chapter President of the Year in 2023. Janki has been an AIA Austin board member for 4 years, chair for the WIA Austin Call to Action college series for 3 and is co-chair of the AIA Leadership Collective. She is also an active leader in groups such as ULI and CREW. She loves to write, having published articles in Zweig Group Letter, SMPS Marketer, AIA Young Architects Forum and is a frequent speaker for AIA Design Excellence Conference and ILinCP Invest in Women Symposium. In her spare time, she loves traveling with her family, watching reruns of Veronica Mars, and talking about the Enneagram (2w3). A San Francisco native, you can always find her rooting for the Warriors and 49ers, though now she adds Purdue University to her list of cheers. Fun fact- Janki speaks Japanese, having spent her senior year in college in Tokyo and explored two Shakespear classes in Japanese. She loves talking books- so please tell her what you're reading.

Marketing Director, LA/SD/AUS/NYC KPFF, Inc. Detroit. MI

Krystle English, FSMPS, CPSM, PCM, CF APMP, is the Marketing Director for the Los Angeles/San Diego/Austin/New York City Civil offices of KPFF. She believes great design begins with a story, and incredible architecture preserves those stories. This philosophy shaped Krystle's 17-year career in the A/E/C industry. She first became involved with SMPS through the Los Angeles Chapter, volunteering with the Membership and Special Events Committees, then moving to Membership Director, Co-Communications Director, and ultimately President-Elect before moving to Michigan. Krystle continues to be active in SMPS, previously serving as the Education Director, Programs Director, and the Sponsorship Chair for the Southeast Michigan Chapter. She currently serves on the ©Marketer committee and has been a part of several task forces for the CPSM. Krystle is a board member of the Grosse Pointe Woods Foundation, where she specifically focuses on marketing and outreach. As a Ferry Elementary's PTO member, she finds ways to give back to the teachers shaping our future leaders. She is also a Girl Scout Troop Co-Leader and Troop Treasurer. In their first year, the troop raised enough funds to do three extensive activities focusing on STEAM education. She currently serves as the Membership Chair for CREW Detroit. Krystle's latest endeavor is working to further DEI throughout the various organizations in the A/E/C industries through committee work and educating the next generation of marketers and business development professionals.

National Director of Pursuits Terracon Olathe, KS

Tamara L. Grimm, FSMPS, CPSM, LEED AP, SMBA, was promoted to the position of Principal at Terracon in 2023. Ms. Grimm has been a member of SMPS since 1998, serving as President for the Kansas City Chapter from 2004-2005. Additional activity on the board of SMPS includes previous service as program chair and co-chair, multiple CPSM study groups, mentorships and speaking engagements. In her role as National Pursuits Director, she brings 29 years of experience to implement enterprise initiatives. She coaches national teams in pursuit of some of the firm’s most significant projects and partners with leadership across the company to improve sustainability metrics, reporting, and service offerings while also prioritizing client experience. Prior roles include Marketing Director of Architecture at HNTB and Senior Strategist in the Water Division at Black & Veatch. She is currently serving as Senior Adjunct Professor in Prescott College’s Sustainable Leadership MBA program, teaching graduate students on the topics of Sustainable Operations/Systems Thinking, Data Analytics/ESG Reporting, and Transformational Leadership. She is a graduate of the Green Mountain College Sustainable MBA program and the University of Missouri-Kansas City, where she earned a B.A. in Economics and a minor in English. Terracon is an employee-owned, multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Explore with us by visiting terracon.com.

Client Development Manager Terracon Consultants, Inc. Omaha, NE