VOLUME 43 | ISSUE 5 | SEPT/OCT 2024

Excellence

About

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Is the Opposite of Perfect Imperfect?

CEO’S MESSAGE

Building Excellence for Business Growth

FROM THE EDITOR

Welcome to the October 2024 Issue of the Marketer

Calendar of Events

FEATURES

Best Practices for Preparing a Winning Entry

The Three Ps to Achieving Excellence: Prioritization, Planning, and Polish

Unlocking Workforce Excellence: An Individualized Approach in the Age

Taking Your Work from Good to Great

DOMAIN 6

10.

Management

Do Integrated Marketing and Operations Systems Lead to Company-Wide Data Excellence?

Management

The Critical Role of Marketing Operations in A/E/C Firms

COLUMN

11.

MEMBER PERSPECTIVE

AI: A Tool for Excellence

12.

2024 SMPS Marketing Communications Awards Winners

People's Choice Award

16.

SMPS Recognition

Interview with Frank Lippert, FSMPS, CPSM

17.

SMPS Recognition

Announcing the 2024 Class of Fellows

18.

SMPS Recognition

Pearl-Grace Pantaleone Named Chapter President of the Year

19.

SMPS Recognition

2024 Marks the Inaugural Year for SMPS New Award Programs

20.

SMPS HQ

Congratulations to the New CPSMs

CEO’S MESSAGE

Building Excellence for Business Growth

MARCI D. THOMPSON, DES

Marci D. Thompson, DES is the Chief Executive Officer at SMPS. A proven strategist and leader with over 20 years of experience driving innovation, revenue, and impact for associations, Marci is well-positioned to accelerate the Society’s progress and guide SMPS into the future.

She is committed to ensuring the strategic direction for growth and relevancy amidst a continually evolving A/E/C industry.

As we celebrate this year’s achievements, we’re reminded that excellence in business growth requires more than ambition; it demands a future-ready approach that empowers our members and their firms to thrive in a dynamic landscape. At SMPS, we see excellence as the strategic foundation upon which meaningful, sustainable growth is built.

Guided by the need to anticipate and lead change, we are committed to making excellence a powerful advantage for our members and their firms. True business growth is achieved not just by responding to today’s market but by setting the pace—leveraging strategic insight, adaptability, and foresight. Excellence for us means consistently raising the bar, not just as a standard but as the fuel driving members and their firms forward in a competitive marketplace.

By reinforcing consistency and accountability, we cultivate the resilience and flexibility that make this growth possible. These values ensure that our members aren’t merely navigating changes; they’re seizing opportunities and positioning themselves at the forefront of the industry. This competitive advantage is not just our mission but a lasting legacy we create together—a path forward that empowers each member to drive impactful growth.

Together, we’re shaping a future where business growth and excellence go hand in hand, with SMPS here to champion and support every step.

Marci D. Thompson, DES

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Welcome to the October 2024 Issue of the Marketer