VOLUME 43 | ISSUE 5 | SEPT/OCT 2024

Excellence

About

IN EVERY ISSUE

PRESIDENT'S MESSAGE

Is the Opposite of Perfect Imperfect?

CEO’S MESSAGE

Building Excellence for Business Growth

FROM THE EDITOR

Welcome to the October 2024 Issue of the Marketer

Calendar of Events

FEATURES

Best Practices for Preparing a Winning Entry

The Three Ps to Achieving Excellence: Prioritization, Planning, and Polish

Unlocking Workforce Excellence: An Individualized Approach in the Age

Taking Your Work from Good to Great

DOMAIN 6

10.

Management

Do Integrated Marketing and Operations Systems Lead to Company-Wide Data Excellence?

Management

The Critical Role of Marketing Operations in A/E/C Firms

COLUMN

11.

MEMBER PERSPECTIVE

AI: A Tool for Excellence

12.

2024 SMPS Marketing Communications Awards Winners

People's Choice Award

16.

SMPS Recognition

Interview with Frank Lippert, FSMPS, CPSM

17.

SMPS Recognition

Announcing the 2024 Class of Fellows

18.

SMPS Recognition

Pearl-Grace Pantaleone Named Chapter President of the Year

19.

SMPS Recognition

2024 Marks the Inaugural Year for SMPS New Award Programs

20.

SMPS HQ

Congratulations to the New CPSMs

SMPS RECOGNITION

2024 Marks the Inaugural Year for SMPS New Award Programs

By Molly Dall’Erta

COLUMN

From left to right: SMPS President, Dr. Paula Stamp, MBA, FSMPS, CPSM, presenting the 2024 SMPS Emerging Leader of the Year Award to Ducan Robertson, CPSM, director of marketing and business development at Tamarack Grove Engineering, Bosie, ID during Amplify A|E|C conference in Salt Lake City, Utah on July 25, 2024.

2024 Emerging Leader of the Year

SMPS is pleased to announce that Duncan Robertson, CPSM, has been honored with the 2024 Emerging Leader of the Year Award. Duncan, a member of SMPS Idaho, accepted his award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.

Duncan becomes the first-ever SMPS Emerging Leader of the Year. This SMPS award honors rising marketing professionals who are demonstrating exceptional leadership at ...

From left to right: Abby Lauck, PMP, marketing and business development manager at CMTA in Indianapolis, Indiana receives the 2024 SMPS Rising Business Developer of the Year Award presented by SMPS CEO, Marci Thompson, DES, during the Amplify A|E|C conference in Salt Lake City, Utah on July 25, 2024.

2024 SMPS Rising Business Developer of the Year

SMPS is pleased to announce that Abby Lauck, PMP, has been honored with the 2024 Rising Business Developer of the Year Award. Abby, a member of SMPS Indiana, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.

Abby is the Marketing and Business Development Manager at CMTA. She is the first-ever SMPS Rising Business Developer of the Year. This SMPS award recognizes an outstanding business developer with 2-5 years’ experience.

From left to right: Samantha VanSchoick, vice president of strategic partnerships at CI in Hartford, CT receives the 2024 SMPS Impact Business Developer of the Year Award from SMPS CEO, Marci Thompson, DES during the Amplify A|E|C conference in Salt Lake City, Utah on July 25, 2024.

2024 SMPS Impact Business Developer of the Year Award

SMPS is pleased to announce that Samantha VanSchoick has been honored with the 2024 Impact Business Developer of the Year Award. Samantha, a member of SMPS Connecticut, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.

Samantha, who’s vice president of strategic partnerships at CIL, becomes the first-ever SMPS Impact Business Developer of ...

Shannon Brush, CPSM, LEED AP, associate principal at Hargis Engineers in Seattle, WA, becomes the first-ever SMPS Catalyst Business Developer of the Year recipient.

2024 SMPS Catalyst Business Developer of the Year Award

SMPS is pleased to announce that Shannon Brush, CPSM, LEED AP, has been honored with the 2024 Catalyst Business Developer of the Year Award. Shannon, a member of SMPS Seattle, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.

Shannon, an associate principal at Hargis Engineers, becomes the first-ever SMPS Catalyst Business Developer of ...

From left to right: Jillian Cromer, Senior Marketing Coordinator, Kleinschmidt Associates, Gina Renee Autrey, Director of Marketing and Communications, Kleinschmidt Associates, Taylor Giogaia, Marketing Coordinator, Kleinschmidt Associates, Deborah Rosenberg, Proposal Manager, Kleinschmidt Associates, SMPS CEO, Marci Thompson, DES, Russ Sanford, FSMPS, CPSM, Senior Vice President/CGO, Kleinschmidt Associates receiving the 2024 Marketing Innovation Firm of the Year Award during Amplify A|E|C conference in Salt Lake City, Utah on July 25, 2024.

2024 SMPS Marketing Innovation Firm of the Year Award

SMPS is pleased to announce that Kleinschmidt Associates has been honored with the 2024 Marketing Innovation Firm of the Year Award. Team members GinaRenee Autrey, Russ Sanford, FSMPS, CPSM, Taylor Giogaia, Jillian Cromer, and Deborah Rosenberg from Kleinschmidt accepted the award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.

Kleinschmidt Associates (KA) becomes the first-ever SMPS Marketing Innovation Firm of the Year. This SMPS award recognizes an ...

MOLLY DALL’ERTA is Director, Member Recognition and Programs with SMPS HQ. Read about our stellar honorees throughout this awards section. Visit smps.org/members/recognition to learn more and to enter for 2025. Contact her at 703.684.2270 or molly@smps.org.

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Congratulations to the New CPSMs