About
IN EVERY ISSUE
1.
PRESIDENT'S MESSAGE
Is the Opposite of Perfect Imperfect?
2.
CEO’S MESSAGE
Building Excellence for Business Growth
3.
FROM THE EDITOR
Welcome to the October 2024 Issue of the Marketer
Calendar of Events
4.
COLUMN
11.
MEMBER PERSPECTIVE
AI: A Tool for Excellence
12.
2024 SMPS Marketing Communications Awards Winners
13.
2024 MCA AWARDS
The 2024 MCA Judges
14.
2024 MCA AWARDS
Best of Show
15.
2024 SMPS MCA
People's Choice Award
16.
SMPS Recognition
Interview with Frank Lippert, FSMPS, CPSM
17.
SMPS Recognition
Announcing the 2024 Class of Fellows
18.
SMPS Recognition
Pearl-Grace Pantaleone Named Chapter President of the Year
19.
SMPS Recognition
2024 Marks the Inaugural Year for SMPS New Award Programs
20.
SMPS HQ
Congratulations to the New CPSMs
2024 SMPS MCA
Consor Engineering Intranet: Beacon
People's Choice Award
Share:
By Molly Dall'Erta
COLUMN
From left to right: Jashon Bishop, Senior Marketing Coordinator, and Erin Reed, Marketing Director at Consor, a national engineering firm, Engineering in Portland, Oregon (Consor is a national firm, so technically we are everywhere), winning the Award of Excellence for Special Event and Internal Website categories, and the 2024 SMPS MCA People's Choice Award for Consor's internal website entry. Consor Engineering also received a Merit Certificate for their Internal Communications-Mixed Media entry.
For the SMPS MCA People’s Choice Award, all finalist entries are displayed in the MCA online Gallery and voted on by conference attendees, SMPS members, and the general public alike. The award was given to Consor for their Award of Excellence winning Intranet site entry, Beacon.
In a world where connectivity and collaboration are paramount, our company's internal website stands out as a beacon of innovation and unity.
In 2022, Consor successfully unveiled a refreshed brand after acquiring and merging nine firms, thus revamping our image. However, the internal division still existed. Our leadership team shifted focus toward internal communications and our segmented intranets—some acquired firms already had an intranet, others did not. Our team sought to introduce a new platform to unify teams by consolidating content from nine firms into a single user-friendly system.
Our team, in collaboration with AEC software developer Knowledge Architecture (KA), spent months gathering content and data to develop "Beacon," Consor's company-wide intranet. With a vast repository of documents, project details, and contact information, Beacon has become the central hub for all internal communications and provides easy access and transparency to enhance engagement.
Our intranet was thoughtfully designed to:
- Cater to employee needs, creating an engaging and personalized experience. Even the name "Beacon" was chosen by employees through a vote, showing their sense of ownership.
- Act as a tool and provide employees with all necessary information at their fingertips, from HR and IT information to customized posts.
- Welcome new hires to Consor as part of onboarding and familiarize them with the firm.
MOLLY DALL’ERTA, is Director of Member Recognition and Programs with SMPS HQ. She supports the recognition of SMPS members, chapters, and firms for their achievements and excellence in A/E/C marketing and business development.
Connect with Molly on